A new playhouse is opening in London for a limited time next month, with five rooms transformed into different Disney-inspired spaces for children, adults, and families to play in.
The new playhouse pop-up is part of Disney’s Wonder of Play, which celebrates 100 years of characters, stories and product, and how Disney, Pixar, Star Wars and MARVEL help parents in creating shared play experiences with their children.
The global campaign, in association with the Institute of Imagination, will encourage families to play more by helping parents and guardians integrate imaginative play into everyday moments and make the most of time together. It will also support Disney’s Social Purpose commitment to create Moments that Matter, helping to bring The Wonder of Play to families everywhere.
The rooms in the Playhouse have been transformed into magical immersive spaces ideal for shared play and creativity, inspired by different stories, characters and products from Disney’s 100-year legacy of creative storytelling – from Disney Princess, Frozen and Pixar’s Cars to Star Wars and MARVEL.
Disney’s Wonder-ful Playhouse will be in place and open from 17:00 on Sunday 5 and from 08:00 Monday 6 March. Parents and guardians with children should sign up for a spot, free of charge, by visiting Eventbrite at https://www.eventbrite.com/e/disneys-wonder-ful-playhouse-tickets-560485115067.
