Transport for London (TfL) has launched a new poster campaign encouraging people who play content using their device’s speakers on services to be considerate towards others and use headphones. It comes as new TfL research shows that 70 per cent of 1,000 customers surveyed said they find loud music and phone calls without headphones a nuisance.
While the vast majority of Londoners using public transport plug in when watching or listening to content, a minority use their device’s speakers or make calls in speaker mode, which can cause discomfort and disruption to other customers. This can be especially acute for those with conditions which heighten noise sensitivity, such as autism.
With 4G and 5G now available across large sections of the London transport network, bringing more opportunities to stay connected, TfL has launched this new campaign to remind people to be considerate of others when using their devices. It’s the latest phase of TfL’s existing #TravelKind campaign, launched in 2017, which encourages customers to be considerate of one another when using public transport. Posters now feature on the Elizabeth line, the UK’s busiest railway which sees 800,000 passenger journeys per day, before expanding to bus, Docklands Light Railway, London Overground, London Underground and London Tram services from October.
TfL has partnered with JBL to further promote the message to customers, with a competition running on Instagram to win one of five pairs of wireless JBL Live 770 NC headphones. To be in with a chance of winning, customers need to like the post, follow TfL and JBL UK, and tag a friend in the comments.
People are also encouraged to continue to look up from their screens when using public transport, in case someone needs their seat more than them, as part of TfL’s #TravelKind campaign.
Deputy Mayor for Transport, Seb Dance, said: “The vast majority of Londoners use headphones when travelling on public transport in the capital, but the small minority who play music or videos out loud can be a real nuisance to other passengers and directly disturb their journeys.
“TfL’s new campaign will remind and encourage Londoners to always be considerate of other passengers. However Londoners spend their journey, whether catching up on their favourite series or listening to music, we want everyone to have a pleasant journey.”
