A new consumer behaviour change campaign is calling on 13 million UK households not to heat their homes any higher than 21 degrees and consider other ways to get cosy instead.
The ‘Wear Warm’ campaign was launched today after research undertaken by Utilita Energy – the only energy company created to help households use less energy – revealed that almost half of the nation’s homes are heated to 24 degrees centigrade for half the year – the same temperature as Barbados.
Based on 48% of the UK’s homes being heated to 3 degrees higher than the recommended healthy heat (18-21 degrees), an additional 13 million tonnes of CO₂ emissions each year. That’s the same pollution generated by around seven million cars each year – 20% of the UK’s cars.
To promote the importance of getting cosy over getting costly this winter, the ‘Wear Warm’ campaign will be featured nationwide at 657 charity shops. Anyone keen to cut their heating bills can get hold of some gorgeous preloved winter garments – and keep them out of landfill.
The pro-planet ‘double-whammy’ campaign was officially launched by two of the nation’s sustainable heroes – former England goalkeeper and environmentalist David James MBE and British fashion designer Wayne Hemmingway MBE.
David James MBE, former England goalkeeper and environmentalist, comments on the Wear Warm campaign:
“One of my personal bugbears is seeing people sitting at home in the winter, wearing a T-shirt, with the heating cranked up. There’s absolutely no sense in it, and now we have the evidence to reveal the impact that this type of behaviour is having on the planet and the pocket.
“For example, to offset the pollution generated by overheated homes here in the UK, we’d need to plant 51 million trees each year – that’s enough to cover 392,000 football pitches.”
Wayne Hemingway MBE, British fashion designer, comments on the Wear Warm campaign:
“It’s bloomin’ obvious really, it totally makes sense to put another layer on and it makes sense on many levels; for the environment, for your health (cooler environments help prevent the spread of a number illnesses) and your pocket. Why wouldn’t you?”
Maria Chenoweth, CEO of TRAID, has signed up its 12 charity shops to participate in the Wear Warm campaign – she comments:
“The UK is so fortunate to have a thriving network of 11,200 charity shops, on nearly every high street. Let’s use them to stay warm!
“If you need to replenish your winter wardrobe, buy second-hand. It’s one of the best things you can do for the environment, especially when you consider that 10,000 items are thrown into landfill every five minutes in the UK alone, while the global fashion industry pumps out 3.3 billion tonnes of greenhouse gases annually contributing significantly to the climate crisis.
“TRAID’s charity shop rails are packed with affordable, high quality winter wear selected expertly by our sorting team. So, when your home starts to feel the chill, reach for your wardrobe – and your local charity shop – instead of turning up the heat.”
