Introducing The Novikov Wine Club, a private members’ club for those who live for wine and perfect pairings. Curated by Novikov’s Head Sommelier Danilo, the club offers insider access to Novikov’s legendary wine cellar, rare labels, and intimate wine experiences throughout the year.
Through the club, members will enjoy preferential prices on select bottles and Champagne, get access to limited-edition vintages, priority invitations to sommelier-led masterclasses, intimate tastings, and wine dinners, as well as a daily Afternoon Escape between 3pm and 6pm, where members can purchase a bottle of wine (any) and get a complimentary charcuterie board. Special for birthdays, members will get a complimentary bottle of champagne and the deluxe sharing plate to celebrate.
The membership also gains access to special curated newsletters, early event invitations, and special prices on wine bottles (75cl):
15% on bottles £250–£600
10% on bottles £600–£1,800
5% on bottles above £1,800
Champagne benefits include 5–10%
Joining is simple — visit here and click “Wine Club” and then “Become a Member” to gain instant access to the private wine portal and receive your exclusive black membership card. Annual membership is £300.
