Ahead of the 2024 London Games match between the Jets and the Minnesota Vikings on Sunday 6 October, the Jets will be hosting the New York Jets Touchdown Tailgate, an immersive interactive fan experience at Ely’s Yard on Saturday 5 October.
The takeover will feature a variety of activities and attractions for fans of all ages, making it a must-attend event for Jets supporters and those new to the sport to get in the spirit of the NFL London Games.
Featuring interactive fan experiences those in attendance can take on challenges, such as the QB Toss and Vertical Jump, putting their throwing and jumping skills to the test. The event will also showcase a range of additional activations, such as table football stations, a face paint stand and a darts board, guaranteeing a fun-filled experience for the whole family.
NFL and Jets memorabilia will be available for purchase, alongside the chance to win exclusive New York Jets merchandise and 2024 London Games tickets, making this an event you won’t want to miss. Fans will be joined by Jets Legends Laveranues Coles, Wayne Chrebet and Tony Richardson, providing a unique opportunity for fans to connect with their heroes and share the excitement of the London Games.
The event will also have a bar and DJ booth, with live music and refreshments available throughout the day, giving fans the opportunity to enjoy a variety of food and drink whilst enjoying the lively atmosphere. For those looking to create long-lasting memories, the area will be dressed in Jets-themed backdrops and props celebrating all things Jets, bringing fans closer to the team they love.
“We are beyond excited to bring the New York Jets Touchdown Tailgate to Ely’s Yard,” said John MacCarter, Vice President of Finance and Analytics for the New York Jets. “This event is all about celebrating our fans and providing them with an unforgettable experience. We look forward to seeing everyone come out and proudly displaying their Jets pride and team spirit. Additionally, we are thrilled to introduce new fans to the Jets and the excitement of American Football, creating a welcoming environment for everyone to enjoy the sport.”
The fan experience is the latest activation by the New York Jets who were awarded international marketing rights to the UK in 2022 as part of the NFL’s Global Markets Program. The initiative provided all 32 NFL clubs the right to pursue and bid on international markets with the goal of globally expanding the game of American football.
‘New York Jets Touchdown Tailgate’ is free to attend and open to all ages. The event will open at 12pm on Saturday 5 October and end at 9pm. Next month, London will once again be hosting three international NFL games, starting on Sunday 6 October at the Tottenham Hotspur Stadium with the New York Jets vs Minnesota Vikings.
