Ahead of the 2026 Guinness Men’s Six Nations, leading English sparkling wine producer Nyetimber has selected former England captain Jamie George as a brand ambassador. The announcement follows the recent appointment of Nyetimber as the official sparkling wine partner of England Rugby – a partnership that embodies a shared pioneering spirit and celebrates excellence both on and off the pitch.
Last week, Jamie George announced that he will hang up his boots at the end of the 2026/27 season. With celebration at the heart of Nyetimber’s ethos, the partnership toasts Jamie’s two-decade long career as one of England Rugby’s top players, which has seen him achieve over 100 international caps. His determination and pursuit of excellence reflect Nyetimber’s approach to winemaking, and as a result, both parties have achieved multiple accolades and recognition over the years.
To mark the announcement, Nyetimber has released content of Jamie at Hertford RFC, in celebration of where his rugby career began. Jamie appears on the brand’s iconic 1968 Routemaster Bus which will be recognisable to visitors to Allianz Stadium, where it is parked up for fans during major England matches. The tongue-in-cheek content sees him enjoy a tasting of Nyetimber’s award-winning sparkling wines and commenting on England’s finer things; Nyetimber wines, and himself!
The video is available to view on Nyetimber’s Instagram @nyetimber and on the Nyetimber website.
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The campaign also celebrates grassroots rugby, with Nyetimber aiming to champion the game on a local, as well as elite level. Jamie retains strong links with Hertford RFC, for whom he played in his youth, and who named a stand after him in 2021. Hertford RFC is not the only club that Nyetimber is spotlighting, with the brand having also just been named official sparkling wine partner to Richmond Rugby Club.
Commenting on his new role, Jamie George said, ‘I was excited to hear about Nyetimber’s partnership with England Rugby and am now even more excited to be working with them as a brand ambassador. Nyetimber reflects many of the values we embody within the England team: quality, best-in-class performance, and of course, celebration. Let’s hope we have plenty to celebrate together over the course of the seasons!’
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Nyetimber’s owner and CEO, Eric Heerema said, ‘Jamie George is one of England’s most renowned players, with many incredible achievements under his belt. We see him as a very fitting partner for our brand and look forward to working with him to raise awareness of our pioneering partnership with England Rugby. At Nyetimber we celebrate accomplishments both big and small – although, if possible, we would love to be able to toast an England Grand Slam at the end of the 2026 Guinness Men’s Six Nations!’
A true pioneer, Nyetimber was the first producer of English sparkling wine to exclusively grow the three celebrated grape varieties: Chardonnay, Pinot Noir, and Pinot Meunier. With 11 vineyards spanning 425 hectares in West Sussex, Hampshire, and Kent, all Nyetimber wines are made from one hundred percent estate-grown grapes – allowing for complete control over every step of the winemaking process from vine to bottle.
In 2025, Nyetimber won Champion Sparkling Wine at the International Wine Challenge for its Blanc de Blancs 2016 Magnum. This was the first time in the trophy’s 34-year history that a wine from outside of Champagne had won the coveted prize.
