When it comes to sales, in its most basic form, it is homing on a customer’s problem in their life or business and creating a solution for it. It is considered a value-added function that enables individuals and businesses to be more efficient, and it is the sales professional’s job to discover and implement that value.
Rob Crate is a sales professional from London, Ontario, Canada. His love for fitness made him train regularly in the gym and perform a half marathon last year. With a passion for playing music, Rob learned to play the guitar, drums, and trumpet. He believes in a life of self-fulfillment and self-improvement. His love for his wife, Kristin, and their 10-year-old daughter, Stella, is unexplainable, and according to him, their constant support led him to become who he is today. With decades-long sales and marketing experience, Rob is now helping all those looking to build a sustainable sales career by penning down his learnings and sharing his experiences.
Sales Meets Marketing: A Professional’s Guide to Peak Performance in Sales by Rob Crate is a guide that helps readerslearn to see things from other people’s perspectives. It helps promote value in lives through empathy instead of manipulation. A concrete and lasting value provided to another individual gives one a sense of fulfillment far beyond monetary value. It is a sense of deep internal satisfaction. This book aims to master the fundamentals of life through self-improvement, self-discovery, self-fulfillment, and the art of sales.
Rob Crate believes mindsets play a vital role in overcoming failures and obstacles. A negative mindset encourages negative vibes leading people to stay in their comfort zone. In contrast, a positive mindset always considers failures the next step to success. Unleashing your sales potential will help you build a rewarding and fulfilling career while overcoming obstacles with the freedom to do anything. It not only boosts sales but assists one in expanding their horizons and mindsets.
To enhance performance in sales, it is important to keep marketing techniques and approaches in mind. Marketing is an understanding on a macro level of what value an individual delivers to the marketplace as a whole or what problems an organization solves easily. Product knowledge is essential when it comes to selling, but how the message is delivered and understood by the potential customers is vital for a sales professional to keep in mind.
Rob Crate believes that the power of sales is well-known among people even outside the industry. The main goal is to bring in more revenue. But the significance of marketing is less understood. Most people look at marketing as branding or advertising, which is, of course, a part of it, but it vastly understates its significance. Marketing is considered the backbone of all other functions, including sales. It is the source sales professionals use to derive their own strategies. From what an organization has to offer, how, to whom, when, and where to why it offers it, marketing leads the company in all aspects of its strategies.
Sales Meets Marketing: A Professional’s Guide to Peak Performance in Sales is a book that includes Rob’s reflections based on his experiences, the good and the bad. This guide consists of many valuable lessons that others could benefit from. Sales is a profession of perpetual re-education, and most salespeople learn the hard-knock way on the job. Rob’s book immerses the reader in his story. You learn a great deal and cancreate a plan of action to implement the essential lessons to fast-track your results. Sales can be the most rewarding career path one can take but also the most volatile. There will be very high highs and very low lows, so people must understand how to grasp and handle uncertainty.
To maximize sales performance, Rob Crate introduced multiple approaches regarding sales, and one of the essential ones is called The Golden Rule approach. But what is it?
Rob explains the approach as an intense curiosity. People must be intensely curious about everything surrounding the environment if they want to grow and improve or maximize their sales. The golden rule approach teaches individuals to ask smart and intellectual questions to comprehend the field’s customers, businesses, industries, competition, and future. The mindset of a lifelong learner who is genuinely curious about how the world is changing in small segments can adapt better to change. Curiosity helps salespeople become better versions of themselves.
Sales Meets Marketing: A Professional’s Guide to Peak Performance in Sales is written in its simplest form, and what makes it unique from other books are the mistakes and lessons in it – not just success stories. It provides readers with theoretical frameworks and teaches sales enthusiasts how to implement them and take action. It’s not just words but a guide that will help one develop and improve in the long run with consistency and time.
There’s no one perfect technique for boosting sales. To boost sales, an individual should change their daily habits andschedule. Discipline and reflecting on mistakes bring daily improvement in life.
Failures and obstacles can certainly be demoralizing. Most of the time, salespeople are busy but not efficient and effective.This book helps readers to become more strategic with time through practicing simple exercises and shifting to a positive mindset. How people deal with obstacles matters.
Running away from a situation won’t do you any good, but taking that pressure as an opportunity will help you fuel up to develop and implement a plan. Keeping the mind clear is important when it comes to selling. Go out, run, exercise!People who don’t let their stressors affect them easily create greater results. Rob Crate states that listening with intent helps to improve the lives of your customers and your listening skills. Reading body language and reading between the lines will help easily solve the customer’s problems. Creativity is key, and the more creative sales professionals are, the more effective will implementation and problem-solving be. Sales is a people business, and we all have problems that could be fixed with a second set of creative eyes.
