The world’s largest jewellery brand, Pandora, unveiled its new store today on London’s iconic Oxford Street. Pandora UK ambassador – multi-award winning TV and BBC Radio 1 presenter – Vick Hope opened the store, which is Pandora’s third and biggest along the bustling Oxford Street shopping district.
Conveniently located opposite Tottenham Court Station’s Elizabeth Line entrance, the store has a fresh and modern aesthetic that has been designed to immerse visitors in the world of Pandora’s world of charms, bracelets, rings, earrings, and necklaces. The spacious layout and thoughtfully curated displays showcase Pandora’s latest designs – including a dedicated space for its lab-grown diamond collections, as well as classic favourites such as Pandora Moments and Pandora Timeless.
The store will also offer jewellery engraving for personalisation on a wide selection of pieces across its collections.
Celebrating London
The store pays homage to the vibrant city of London with a Pandora-infused twist. A London-inspired wall – illustrated by fashion illustrator Sarah Smart and part of the brand’s broader commitment to support independent creatives – captures the city’s iconic landmarks while the traditional red phone booth and London black cab receive Pandora’s signature pink touch.
Opening week exclusive offers
Throughout the week, to celebrate the opening, Pandora will have a number of exclusive offers and activities in-store. This will include live illustration by fashion illustrator Angelica Roselyn on gift boxes, as well as complimentary coffee and donuts from Crosstown bakery. Free engraving will also be offered to ‘My Pandora’ loyalty programme members in the first week between 24 to 27 September. Customers can sign-up for My Pandora beforehand, online at www.Pandora.net, or in-store, for even more benefits when they shop.
Rasmus Brix, Managing Director at Pandora said: “The new Pandora store is more than just a retail space; it’s a celebration of cultural fusion and self-expression. We’re really excited for our customers in London to step inside and experience Pandora’s new in-store look and feel.
He added: “Our expansion in this vibrant location that attracts people from all over the world aligns with our broader vision of making affordable luxury jewellery accessible to more consumers. We’re confident that the new store is going to be a popular destination for those seeking meaningful pieces they can cherish.”
Pandora’s new store is located on 70-88 Oxford Street, London, W1D 1BS. Opening hours are between 10:00 to 21:00 Monday to Saturday, and 11:00 to 18:00 on Sundays.
