PARIS FURY is stepping into the beauty world as the glowing face of a groundbreaking new supplement combining marine collagen and echinacea – hailed as the most powerful on the market – launching this Thursday (October 16) at Grosvenor House in London.
The mum-of-seven, Netflix star and wife to heavyweight boxing champion Tyson, is fronting the campaign for health and wellness brand Eternal Collagen which promises to ‘transform how we age’.
Backed by science and created for women and men, the brand delivers an impressive 15,000 mg of hydrolysed marine collagen per serving – one of the highest concentrations currently available.
It is also the first collagen brand to combine this high dose with echinacea in a convenient, ready-to-drink tropical-flavoured formula. This unique blend not only supports skin health – including elasticity, hydration, and wrinkle reduction – but also boosts the immune system, promotes joint health, reduces inflammation and aids muscle mass and recovery according to the makers.
Retailing at £45, Eternal Collagen is described as the ‘complete wellness formula’ designed to nourish skin, hair, and nails while boosting overall vitality. Its powerhouse blend includes echinacea, Vitamin A, a full spectrum of B vitamins (B1–B12), Vitamin C, D, biotin, zinc, selenium, elastin, astaxanthin, MSM, and a potent antioxidant-rich berry blend.
Paris, star of the hit reality show, At Home with the Furys on Netflix, said she was drawn to the brand due to its simplicity and focus on inner health “As a mum of seven, I don’t get much time for myself,” said Paris, 35. “But I’ve always believed in looking after your health from the inside out. This isn’t about drastic changes or chasing youth – it’s about feeling good in your own skin, having energy, and staying confident in yourself.
“I was drawn to Eternal Collagen because I’m not interested in anything that is ‘fake’ – just things that are natural and do what they say! I think a lot of women, especially mothers, put themselves last.
“For me, this is a small part of the day that’s just for me. Eternal Collagen fits straight into my routine – it’s easy, and it works. If I can feel more refreshed, more confident, and see a difference in my skin and energy, that’s a win.”
Marine collagen is a highly bioavailable protein derived from fish, rich in Types I and III collagen – key to supporting skin elasticity, hydration, tissue repair, and joint health. Its low molecular weight allows for superior absorption compared to bovine or porcine collagen, making it an ideal choice for promoting youthful skin and strong connective tissues.
Founder and entrepreneur Steve Gould – the name behind Jacks of London and Headcase Barbers – said: “This isn’t just another collagen powder – this is skincare you drink,” said Gould. “So many supplements on the market are either under-dosed or over-complicated. The 15g dose of marine collagen we use is scientifically backed and goes well beyond what you typically see in similar products.
“Eternal Collagen is the only collagen brand which includes echinacea which can protect existing collagen from damage and stimulate its synthesis, while collagen supplementation provides the necessary building blocks.
“Combined with most comprehensive spectrum of vitamins available, it’s designed to offer comprehensive support for people who are serious about long-term wellness – not just quick fixes. We created Eternal Collagen to help people rewind the clock, naturally. It’s not about perfection – it’s about empowerment, confidence, and feeling radiant in your skin. Everyone should take collagen over the age of 25 and with Eternal Collagen this is your ticket to timeless beauty – because looking radiant never goes out of style.”
