Tired of holiday admin ruining the festive spirit? Pepsi MAX today announces the launch of its sub-zero festive experience, the Put it on Ice Bar, designed to inspire fans to freeze their mundane to do lists and embrace pure enjoyment this December.
Inspired by Pepsi MAX’s Christmas campaign, “It can wait, it’s Christmas after all” the Put it on Ice Bar gives attendees the permission to pause, set aside the everyday tasks and embrace the fun of the Christmas season.
Set to open for three days in Westfield Square, White City from 11th – 13th December 2025, Pepsi MAX’s Put it on Ice Bar offers the perfect chill out zone for overwhelmed festive shoppers looking to embrace a tools-down mentality.
In the spirit of ditching the festive fluster, Pepsi MAX is offering an incredible incentive at the ice bar, giving lucky visitors the chance to get some of their Christmas shopping done for FREE. Whether it’s crowded stores, long queues, or last-minute shopping trips, the festive season can be stressful for many. That’s why fans who pre-book a slot online could enjoy guilt-free, uninterrupted fun, while Pepsi’s little helpers handle their present buying*.
Once wrapped up in cozy, ice-worthy attire, those lucky enough to nab a ticket to the ice bar experience will step into the frozen festivities where they can play games, drink cocktails and enjoy a guilt-free escape from routine, including:
Pepsi MAX Ice Bar: guests will be served chillingly delicious Pepsi MAX cocktails and mocktails including Glacier Zest, Polar Truffle and Hot Honey Fizz.
Pepsi Pong: Those looking to master their Christmas competitiveness can go head-to-head in a game of Pepsi Pong for the chance to win exclusive festive merchandise from sweater vests to socks
Ice Photo Wall: Those willing to forget the inbox and the daily hustle can head to the ice wall to capture cold content for their feeds, officially putting the daily grind on ice and thawing out the fun.
“The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January – It’s Christmas after all” says Steven Hind, Chief Marketing Officer, at Pepsi. “Pepsi MAX’s Put it on Ice Bar is the ultimate antidote to the hustle and stress of working life. It’s a fun, firm reminder that you have permission to play and put the boring tasks to one side, so you can prioritise enjoyment this festive season.”
