Battersea Power Station has today announced that Swedish electric performance car brand, Polestar, will be opening a new flagship space inside the Grade II* listed building on 14th October.
Polestar Battersea Power Station will form part of the London landmark’s new retail and leisure offering as the brand continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach. It will have enough space to display five vehicles, which will remain the focal point against the Scandi minimalism Polestar’s showrooms are so well known for.
To celebrate the opening, the Polestar Precept vehicle, the future of Polestar’s design, sustainability and technology, will be on display. Visitors will be able to interact with Polestar Specialists to discover more information about their products, book an on-site test drive and order their own car.
