The pre-loved success story Good London, best known for curating high quality vintage and contemporary collections, has launched a brand-new pop-up store in Victoria station, offering commuters a fresh way to stay fashion-forward and sustainable while on the move!
The new London Victoria store becomes Good London’s second pop-up to launch within Network Rail locations, having debuted at London Bridge this summer. Commuters can now browse high-quality, pre-loved designs at both stations until early 2024.
Since its 2020 inception, Good London’s outlets have inspired shoppers to consider buying pre-loved clothing first. In just three years, they’ve opened three permanent stores and have now added two pop-ups at London Victoria station and London Bridge station – a first of its kind for the brand taking space in travel retail locations.
Commuters at both locations can now shop a selection of high quality, carefully curated pieces ranging from trendy high street dresses to unique one-off vintage and designer items. Whether it’s a quick fashion fix before hitting the town or a stylish gift to greet loved ones with, shoppers will be sure to find what they’re looking for here!
The new London Victoria pop-up can be found next to Leon until 27th Feb 2024 and next to Rituals and The Book Shop in London Bridge until 29th Jan 2024.
Consumers will also have another opportunity in October to shop pre-loved with Shelter pop-ups at stations across the capital.
3, 4 & 5 October at London Waterloo station
10, 11 & 12 October at London Bridge station
17, 18 & 19 October at London Victoria station
Hamish Kiernan, Commercial Director, and Property at Network Rail, comments: “Good London is a brand that really adds a point of difference to our retail mix. Thanks to highly visible media campaigns – such as eBay’s sponsorship of Love Island – we’re seeing mainstream shifts towards conscious consumption. Our pop-ups with Good London help customers tap into the growing movement and it is brilliant to provide a pre-loved offer to millions of passengers daily.”
David Brinson, Co-founder and Managing Director at Good London, comments: “Since 2020 it’s been our ambition to plug the gap in the market for well curated pre-loved fashion which provides customers with a great in-store experience and the opportunity to purchase high quality items at competitive prices.
Launching at London Bridge and London Victoria marks an incredible milestone for us at Good London and gives millions of commuters the opportunity to share in our purpose. The more popular pre-loved purchases become, the closer we get to our goal of fashion circularity.”
