This autumn, London’s iconic Borough Market will be filled with the buzz of young traders, as local primary school pupils take over the Market’s historic stalls for the annual Young Marketeers Harvest Sale, taking place 11am – 1:30pm on 2 October 2025.
The Young Marketeers programme gives children the opportunity to get their hands in the soil and discover where their food comes from. With the support of food educators and Borough Market traders, pupils not only deepen their knowledge of healthy, seasonal, British grown vegetables, but have the unique opportunity to develop the skills needed to market and sell their own produce in Borough Market. The Young Marketeers programme is delivered by charities School Food Matters and Borough Market.
Previous research from Borough Market highlights just how valuable this education is. While children were generally familiar with common produce, with 95% able to correctly recognise carrots and strawberries, the easy-to-grow courgette and beetroot were identified by just 31% and 28% of children*. Initiatives like the Young Marketeers sale help close these gaps and broaden children’s food literacy.
Borough Market’s experienced traders play a crucial role in the programme, sharing their expertise to help students develop business know-how, presentation skills and the confidence to engage with customers. By passing on a legacy of knowledge about quality produce and customer service this project sets out to inspire the next generation of chefs, growers and market traders.
This Harvest Sale will once again support food redistribution charity Plan Zheroes. Since 2014, Plan Zheroes has worked with Borough Market traders to collect surplus food and deliver it to charities and community groups across London. Together, they have rescued more than 151,000kg of food, the equivalent of over 360,000 meals for Londoners in need. Dedicated volunteers visit the Market six days a week to ensure good food never goes to waste.
Alistair Maddox, CEO at Borough Market, said: “Harvest is one of the most special times of year at Borough Market and it’s a joy to see the next generation of Londoners taking their place behind our stalls. The Young Marketeers sale is more than just a fun day out – it’s a way of equipping children with food knowledge, cooking skills and the experience of running a business. As a charitable trust, sharing our love for good food with the community is at the heart of what we do, and this programme embodies that spirit.”
Stephanie Slater, Founder and Chief Executive of School Food Matters, said: “For nearly 15 years, the Young Marketeers programme has demonstrated the powerful impact of food education. Children not only learn how to grow fresh fruit and vegetables but also develop the skills and confidence to share that knowledge with their friends and family. Research shows that food education has lasting impacts on children’s health and wellbeing, which is why hands-on projects like this are so important. By giving children and young people the chance to experience food from seed to market stall we’re setting them up for healthier and happier futures.”
The Young Marketeers Harvest Sale will take place at Borough Market on 2 October 2025 from 11am – 1.30pm.
