As the countdown to Christmas begins, British rapper
Jords and Christian Aid are setting the stage for a fresh addition to festive playlists with their new single,
Hold On To Hope, out now. With its sights set on the coveted Christmas No.1 spot, the track blends rap, R&B, and gospel, reimagining what a modern Christmas anthem can be. Featuring London’s dynamic
iNSIGNIA choir, this powerful collaboration delivers a heartfelt message of resilience and unity, aiming to inspire listeners and support peacebuilding efforts globally.
With its soulful melodies and poignant lyrics, Hold On To Hope stands out in the Christmas chart race, bringing a meaningful alternative to traditional holiday tunes. Available on all major streaming platforms and the
Christian Aid website,
the release encourages listeners to stream, download, and donate, with proceeds going towards Christian Aid’s work supporting communities affected by conflict around the world.
Christmas music is often defined by its timeless classics, but Jords believes there’s room for a contemporary take.
“I know I’m up against legends like Mariah Carey and Wham!” says Jords. “But this song is bringing something fresh to the table. It’s a track that not only speaks to the heart of today’s youth but also brings Christmas into a new era. It’s
the type of music that aligns with their everyday taste, and it’s a way to introduce a different sound into the Christmas No.1 race.”
Blending Jords’ distinctive rap style with the uplifting harmonies of the
iNSIGNIA choir, Hold On To Hope captures the essence of the season while offering a new sound that resonates with today’s audiences. “It was my first time working with a choir,”
Jords adds. “Hearing the lyrics in that powerful way hit differently. I’m so proud of what we’ve created together – this is something beautiful, and it’s for a cause that truly matters.”
At its core, Hold On To Hope reflects the challenges faced by communities affected by conflict in regions like Gaza, South Sudan, and Ukraine.
With one in four people globally living in areas impacted by violence, the song brings a heartfelt message of unity and strength, encouraging listeners to support Christian Aid’s vital work.
“This Christmas, we’re excited to team up with Jords and iNSIGNIA choir to bring a new kind of Christmas anthem to the world,” says
Nick Georgiadis, Christian Aid’s Director of Fundraising. “We encourage people to download Hold On To Hope and help support those whose lives have been torn apart by conflict.”
In addition to his music, Jords is known for his community initiatives, such as co-founding Pickni Uniforms, a programme providing free school uniforms to children in need. His passion for creating change resonated with
Minister Deborah Okeowo, leader of the iNSIGNIA choir. “Collaborating with Jords was an incredible experience for our choir,” says Minister Okeowo.
“His passion and artistry helped bring our message of hope to life, and we’re proud to support Christian Aid.”
Now streaming on all major platforms, Hold On To Hope is more than just a song—it’s a chance to make a difference. Stream, download, and donate today to support communities around the world affected by conflict. Every play,
every share, and every contribution brings hope to those who need it most. Visit
Christian Aid’s
website to learn more.
