Rihanna celebrated the exclusive UK launch of her debut haircare brand, Fenty Hair, into Selfridges on Monday, 16th September, 2024.
Partygoers were transported into the world of Fenty Hair, to celebrate and experience the new reparative line of 9 haircare and styling products that were made for all hair types, textures, and needs.
“The UK holds a special place in my heart, and I’m thrilled to be launching Fenty Hair into Selfridges. I’m so excited our UK community can now discover the right products for their hair types in real life on Mane Street.” — Rihanna
“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about. Creating a lineup of products that were easy to use no matter your hair type or texture that included repair in every step and could keep up with me was crucial.” — Rihanna
High profile guests in attendance included Jess Glynne, Alex Scott, Mahalia, Krept & Konan and Julie Adenuga.
Fenty Hair is available to shop now online at Selfridges.com and Fentyhair.co.uk. The full product range is also available at four Selfridges stores (London Oxford Street, Birmingham Bullring, Manchester Trafford Centre, Manchester Exchange).
