Quality Street® has teamed up with broadcaster, author and barrister Rob Rinder MBE, to preside over the hottest ‘case’ of the festive season – the trial of Quality Street new paper tubs.
The new, recyclable paper tub is officially ‘on trial’ this Christmas at selected Tesco stores, in England and Wales. The leading confectionery brand has recruited the nation’s favourite legal expert, Rob Rinder, to oversee the courtroom proceedings, creating a dramatic trailer fit for one of the most hotly contested subjects of our time: the iconic Quality Street container.
Like all highly anticipated courtroom dramas, the trailer lays out the case ‘for’ and ‘against’ the new tub, in a bid to head off the debate that’s set to get the country talking. Rob Rinder – acting for both the prosecution and the defence – delivers his closing arguments: the innovative, recyclable tub versus the nation’s love for the classic Quality Street packaging. Only Rinder can deliver the verdict.
Rob Rinder, representing the prosecution, defence and judge comments: “I love a good trial so lending my expertise to this case was a pleasure. And despite compelling arguments from both sides, there was only ever going to be one verdict. The Quality Street recyclable paper tub trial is another bold step in the right direction from my favourite Christmas brand, and it’s been a privilege to be a small part of their sustainability journey. Now we’ve settled that, the court is dismissed, and everyone can enjoy their Christmas.”
Jemma Handley, Senior Brand Manager for Quality Street, comments: “We’re delighted to work with the inimitable Rob Rinder to celebrate our new recyclable paper tubs. We take great pride in our packaging, and a lot of care has gone into the new paper tub to ensure we deliver a luxurious feel and beautiful design that our customers have come to love. We know however that change can be difficult so working with Rob Rinder to make a case for it on our behalf felt like a great way of reassuring our customers. We’re proud to be the first major manufacturer to trial a paper tub at Christmas and look forward to hearing people’s verdict.”
Announced earlier this year, Quality Street will be trialling recyclable, paper tubs this Christmas, with 200,000 paper tubs being distributed to selected Tesco stores across England and Wales*. The trial marks another step in Quality Street’s sustainability journey, after moving to recyclable paper packaging for its twist-wrapped sweets in 2022 and removing almost two billion pieces of packaging material from its supply chain.
Alongside the Quality Street paper tub trial at Tesco, shoppers will be able to purchase the plastic tub, tin, pouch, and carton at stores nationwide this Christmas.
Find out more about Quality Street’s sustainability initiatives at www.qualitystreet.co.uk/sustainability.
