The Rolling Stones announce a brand-new upcycled capsule collection to be launched in their RS No. 9 Store named ‘Stones: Reimagined’, a unique apparel line that breathes new life into iconic graphics, creating exclusive and limited-edition pieces that give fans the opportunity to own a piece of rock history, all the while embracing an eco-friendly approach.
Launching on Friday 4 April 2025, the collection features three exclusive pieces each crafted from deadstock originating from the 2022 ‘Sixty’ tour range. The apparel includes two panelled tees, a unisex and cropped version priced at £60, and a long sleeve t-shirt priced at £70.
Produced by Bravado, Universal Music Group’s renowned brand management company, the items have been reimagined and crafted by London-based award-winning social enterprise Fashion-Enter, who are dedicated to ethical garment manufacturing and sustainable practices within the fashion industry.
This approach by Bravado champions ethical production practices and highlights a commitment to circular fashion by repurposing the deadstock in this way, with a new woven label created for the capsule collection also being crafted from recycled polyester.
David Boyne, Managing Director, Bravado UK, commented: “This capsule collection we have created with Fashion-Enter has allowed us to create something truly special, combining iconic designs from classic Stone’s tour tees, with a commitment to sustainable practices. We believe Rolling Stones fans will appreciate the storytelling and conscious approach behind these unique pieces.”
Jenny Holloway, CEO, Fashion-Enter, added: “We have absolutely loved working with The Rolling Stones and Bravado. This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the T-shirts to create new and innovative designs. We are proud to contribute to a collection that not only looks great but also makes a positive impact.”
The exclusive and limited-edition Stones: Reimagined collection will be available in-store at RS No.9 Carnaby in London, and online via rsno9.co.ukstarting from 4 April 2025.
