Searchflex, a rapidly scaling ecommerce performance agency with roots in Australia and the Middle East, has officially opened its new London ecommerce SEO operation, positioning itself as a go-to partner for ambitious UK and European Direct-to-Consumer (D2C) brands seeking to turn search into predictable profit.
About Searchflex
Born out of a frustration with generic digital agencies and siloedgrowth efforts, Searchflex builds what it calls “ecommerce search infrastructure” – combining SEO, technical SEO, Google Ads, CRO (conversion rate optimisation), and site performance into integrated systems engineered for scale .
With offices already in Melbourne and Dubai, Searchflex works with D2C brands that want clarity, accountability, and real growth.
Why London, Why Now
The decision to launch in London reflects several trends Searchflex has identified:
● As more UK retail brands compete globally, demand is growing for search strategies that work across borders, optimised for performance, not just rankings.
● Many UK ecommerce businesses have suffered under disjointed agency support, slow site performance, and vague ROI on spend. Searchflex aims to offer an alternative: full-funnel ownership, with real ROI metrics.
● London remains a hub for innovation, investment, and high growth brands – the perfect environment to scale what Searchflex does best.
What Searchflex Offers UK Brands
Searchflex’s London office will deliver a full suite of search-first performance services:
● SEO & Technical SEO – Ensuring site structure, crawl efficiency, speed, schema, and content are optimised for visibility and revenue.
● Google Ads & Paid Search / Shopping Ads – Campaigns built not just for clicks, but for margin, scale, and attribution.
● Conversion Rate Optimisation (CRO) & UX improvements – Ensuring visitors are turned into buyers.
● International SEO – Supporting brands that sell outside the UK, ensuring keyword visibility and domain authority across markets.
Early Success Stories
Prior to the London launch, Searchflex has already delivered strong results with UK clients. Examples include:
● Todi & Boys, a sash window supplier in London, saw an64% increase in performance via precise targeting, campaign restructuring, and SEO enhancements.
● Varley, a global women’s activewear brand, saw a 91% increase in non-branded clicks within the first 90 days of SEO.
● PRYA, the UK’s leading name in personalised jewellery, saw an 83% increase in global keyword visibility after a challenging SEO migration to a new Shopify theme.
These demonstrate how Searchflex combines technical proficiency with market understanding.
What’s Next
With the London team in place, Searchflex aims to partner with more UK brands aiming for:
● Scalable growth rather than incremental tweaks
● Clarity around what drives revenue and what investment is delivering return
● Systems built to adapt, so as search engines, shopping channels, and buyer behaviours evolve
Quote from Leadership
“We believe search should be more than a channel – it must function as infrastructure. Our London launch means more UK-based teams will benefit from Searchflex’s approach, with local presence, local market insight, and global ambition.”
– Jack Salmon, CEO of Searchflex
Related
