SIDES, founded by Europe’s largest YouTube collective, the Sidemen have launched their very own range of frozen food and sauces
available exclusively at Iceland and The Food Warehouse stores nationwide and online from Tuesday 18th
June.
To mark the launch, the Sidemen took over Iceland’s Hackney store, with the supermarket rebranding as ‘SIDESLAND’.
Sidemen, Harry Lewis (WS2), Ethan Payne (Behzinga), Tobit Brown (TBJZL) and Joshua Bradley (Zerkaa) were in attendance on Monday afternoon to officially open
the store to crowds of eager fans as part of a huge celebration.
As a result, Iceland have now become the first supermarket in the UK to sell the SIDES range of frozen foods, starting from just £2 – which includes a whole
host of delicious products, such as Chilli Cheese Nuggets, Cheese Bites, Wings, Ribs, Chicken Bites and SIDES Sauces.
Tobit Brown (TBJZL), a member of the Sidemen said:
“SIDES have officially arrived at Iceland and we couldn’t be more excited for customers to get their hands on the products.
“Seeing the Iceland store being taken over by the SIDES brand today and the customers outside waiting to get their hands on the products, has been fantastic
for us and a great moment in the SIDES journey.”
Andrew Staniland, Group Buying Director at Iceland Foods & The Food Warehouse, added:
“We couldn’t be happier to become the first supermarket to stock SIDES and we can’t wait for customers to try the incredible range.
“At the SIDESLAND store, the products flew out of the freezers and off the shelves, so we’re expecting the range to be one of our most popular launches ever.”
Crowds of fans queued in anticipation to enter SIDESLAND and became the first in the country to get a taste of the new products yesterday in Hackney.
As part of the carnival-style celebrations, traffic came to a temporary standstill as a branded SIDESLAND HGV lorry played music for the queues of fans to
enjoy.
The four YouTube sensations were later pictured officially opening the store and the first SIDES products were snapped up by customers.
Shoppers were also treated to free SIDES merch in the form of hoodies, caps and T-shirts and had the chance to enter various live competitions to win a whole
host of exciting prizes and vouchers.
The group have amassed a community of more than 130 million subscribers in total and first launched the SIDES brand for delivery-only in late 2021. It has
since expanded into food courts with six now open nationwide from Manchester to Wembley.
This exclusive partnership with Iceland however marks the first time that the Sidemen’s range of chicken products, sauces and popular Chilli Cheese Nuggets
and Cheese Bites will be available in a supermarket.
The full product range, available nationwide and online from Tuesday 18th
June at Iceland and The Food Warehouse includes:
·
SIDES Chilli Cheese Nuggets 240g – £3.50
·
SIDES Cheese Nuggets 240g – £3.00
·
SIDES BBQ Cheese Bites 280g – £3.50
·
SIDES Nashville Spiced Ridge Cut Dipper Chips 600g – £3.50
·
SIDES Mini Hash Brown Onion Rings 420g – £3.50
·
SIDES Jalapeno and Cheese Hash Brown Nuggets 400g- £3.50
·
SIDES Nashville Coated XL Fried Chicken Ribs 490g – £5.00
·
SIDES Mega Feast Box 1kg – £10.00
·
SIDES Salt N Pepper Chinese BBQ Wings with Crispy Fried Onions 425g – £4.00
·
SIDES Smoke ‘N’ Spice Sweet Chilli Wings with Crispy Fried Onions 425g – £4.00
·
SIDES Sweet ‘N’ Salty Chicken Bites 400g – £4.00
·
SIDES Crispy Coated Boneless Chicken Box 550g – £5.00
·
SIDES Chicken Shop Sauce 350ml – £2.00
·
SIDES Sweet ‘n’ Smokey Ketchup 350ml – £2.00
·
SIDES Ultimate BBQ Sauce 350ml – £2.00
