This month, Slug & Lettuce is celebrating an incredible 40 years! From its humble beginnings to becoming one of the UK’s most loved pub brands, Slug & Lettuce has always been about bringing people together for unforgettable food, cocktails, and an electric atmosphere. As we mark this huge milestone, we’re not just looking back at the brand’s vibrant history – we’re also revealing the exciting plans that will keep the celebrations going over the next eight weeks.
A look back at 40 years of Slug & Lettuce
Launched in 1985, Slug & Lettuce started with a mission to offer something a little different – a fun, modern twist on the traditional pub. Its bold, vibrant designs, inclusive environment, and an ever-evolving menu made it an instant hit. From quirky décor to innovative cocktails, Slug & Lettuce quickly became known for offering a space where people could come together to enjoy great cocktails and food.
Over the years, Slug & Lettuce has continued to evolve and reinvent itself, firmly establishing its place on the British high street. Today, it’s loved for its vibrant atmosphere, Instagrammable interiors, famous 2-for-1 cocktails (available all day, every day at most locations), and popular bottomless brunches.
Always looking for new ways to delight guests, the brand introduced Flamingo Bingo last year – a free-to-play event that adds a lively twist to traditional bingo with live DJs, dancing and prizes. It also launched Beauty Vending Machines in selected locations, in partnership with celebrity makeup artist Armand Beasley, offering premium beauty essentials to glam up any night out!
A flashback to 1985…
It was 1985 when Slug & Lettuce first opened its doors, and the world was a very different place. The mid-‘80s were marked by distinctive fashion, music, and pop culture moments that shaped the decade.
Music & Pop Culture:
The iconic Live Aid concert took place on July 13, raising millions for famine relief and featuring Queen’s legendary performance.
Pop icons like Wham!, Madonna, Duran Duran, and Tears for Fears were dominating the charts.
Back to the Future hit cinemas.
TV & Film:
EastEnders launched, quickly becoming a British staple.
The Breakfast Club, The Goonies, and Rocky IV were big hits at the box office.
Big News Moments:
The miners’ strike ended after over a year of industrial action.
The first .com domain name was registered, marking the dawn of the digital age.
Fashion & Trends:
Shoulder pads, neon colours, and perms were the fashion must-haves.
Levi’s 501s were the jeans to have, especially after the famous laundrette ad aired.
Food & Drink:
Cocktails were all the rage, with drinks like Pina Colada, Sex on the Beach, Tequila Sunrise, and Harvey Wallbangers dominating pubs and bars.
Wine bars were gaining popularity, and Slug & Lettuce was one of the first to put a modern spin on them, offering a fresh and fun take on the classic pub experience.
Celebrating 40 years with our guests
Over the years, the brand has built a loyal community of guests who have helped shape its success. As we celebrate 40 years, we’re not only reflecting on the brand’s evolution but also thanking the countless people who have made it a part of their social life. Here’s a look at what celebratory events are in store…
Limited-Edition Cocktails: From April 28th to June 22nd, enjoy nine exclusive birthday cocktails, including fan favourites and new creations. Highlights include Ab Fab, Boujee & Blue, and Raving Rainbow Vibes.
Themed Cocktail Trees: For something extra, try the brand-new cocktail trees, including the Espresso Martini Tree, Aperol Spritz Tree, and Party Like It’s Your Birthday Tree.
Millie’s Cookies Collaboration: We’ve teamed up with Millie’s Cookies as it’s their 40th birthday too! Enjoy the Millie’s on Your Mind cocktail and get 40% off Millie’s Cookies when you order before June 22nd.
Themed Brunches: Celebrate the Party Like It’s Our Birthday Brunch on May 25th, with great food, music, and fun surprises.
Slug & Lettuce Birthday Truck Tour: Our iconic birthday truck will be touring the UK, with stops in London (May 2nd), Cardiff (May 10th-11th), Leeds (May 17th-18th), Manchester (May 23rd-24th), and Glasgow (May 31st-June 1st). Enjoy free drinks, sweet treats, and party vibes!
Exclusive Birthday Gift: From May 30th, sign up for the newsletter and get a special Happy Birthday cocktail on your birthday as our gift to you.
Find out more about Slug & Lettuce’s 40th birthday celebrations and book here www.slugandlettuce.co.uk/birthday-offers.
