Summer has arrived at Westfield London as the destination will welcome cult skin and body care brand Sol de Janeiro’s experential summer takeover this weekend. Packed with personalised beauty sessions, a new scent-based activation and dance challenges, the event aims to get shoppers in the mood to discover the Brazilian brand’s product range.
The hotly anticipated free event will be available for all beauty fans in Westfield London’s Atrium event space daily from Thursday 11th to Sunday 14th July, 10am – 9pm.
Celebrated for embodying the summer spirit year-round with products catering to all ages and skin types, Sol de Janeiro has captured the hearts of customers worldwide. This collaboration with Westfield London is set to be a summer highlight, showcasing the hottest body and skincare products and experiences from one of the year’s most viral brands.
Event Highlights:
Selfie Station: A holiday backdrop for capturing perfect summer photos, even if the weather is less than ideal.
Sensory Smelling Points: Explore the brand’s tropical scents.
Brazilian Dance Challenges: Dance to live DJ music.
Expert Beauty Advisors will be available to provide personalised recommendations, helping visitors find the perfect Sol de Janeiro products for their unique skin profiles. Guests will also have the opportunity to win exclusive prizes with every purchase of Sol de Janeiro’s renowned balms, creams and scents. Purchases can also be made at Sephora, the ultimate destination for beauty lovers.
Mel Lalou, Head of Westfield Rise UK, said: “Westfield London continues to attract cult and viral brands to activate at the centres, and we are thrilled to welcome Sol de Janeiro back with this major activation in the Atrium – one of most high profile event spaces. Sol de Janeiro epitomises the vibrant, innovative brands that resonate with our diverse customers. This latest event allows visitors to engage deeply with an exciting brand in a unique way.
This event aligns perfectly with our mission to create memorable and engaging retail experiences, showcasing Westfield London as a prime destination for leading beauty brands to present their offerings in innovative ways.”
