Myvanwy Evans-Davis, Founder and Director of South London based cultural communications agency Louder Than Words, has been named Creative Business of the Year 2025 at this year’s PRECIOUS Awards, which celebrate the achievements of Black women in business and leadership across the UK.
Now in their 19th year, the PRECIOUS Awards recognise exceptional women who are driving innovation, leadership, and positive change in their communities.
Founded in 2011 in the aftermath of the UK uprisings, Louder Than Words is the UK’s only Black female led non profit cultural communications and publicity agency. The organisation works nationally to improve access to the arts, industry, and environment for underrepresented groups and young people, having engaged more than five million young people through creative, educational, and environmental programmes, including projects supporting Tate, The BRIT Trust, Red Bull, Viacom, Global, and the Mayor of London among others.
As well as delivering campaigns for long-term international clients such as New York Times bestselling author Robert Greene, Evans-Davis has played a leading role in shaping some of South London’s most significant cultural moments. Her work includes publicity for the landmark British Black Panthers exhibition at Photofusion, developed with South London young people; leading communications for Neil Kenlock’s major exhibition at the Black Cultural Archives; and amplifying some of Brixton’s vibrant public art scene through projects with Bunny Bread and the collective I Create Not Destroy. Evans-Davis has also supported the growth of South London’s creative ecology through communications work with Brixton House, and helped launch the inaugural Brixton Film Festival at Picturehouse Ritzy, strengthening the area’s reputation as a centre of Black British creativity and community-led cultural production.
Funded by Arts Council England since 2011, Louder Than Words has also delivered wide-reaching creative programmes across South London, connecting thousands of young people with major cultural institutions and nationally recognised talent. This includes long-term partnerships with organisations such as Tate Britain and Tate Modern, and work featuring prominent artists including Little Sims, George the Poet, Dean Atta and Daniel Lismore, strengthening creative access, literacy, and youth engagement across the region. The organisation also leads Empire Strikes Back, its flagship Arts Council England funded initiative, supported by Small Green Shoots, celebrating post-colonial diasporic artists in partnership with leading British galleries. Previous editions have honoured TY, the acclaimed South London Mercury Prize-nominated music artist, and Emory Douglas, the revolutionary graphic artist and former Minister of Culture for the Black Panther Party, with the 2026 programme set to celebrate Turner Prize-winning artist Steve McQueen.
Louder Than Words has also supported groundbreaking environmental and wellbeing initiatives, including Learning through Landscapes’ My School, My Planet, a post–COVID-19 project supporting underrepresented and low socioeconomic children back into schools and the natural environment, and more recently supporting Julie’s Bicycle, the pioneering nonprofit mobilising the arts and culture to act on the climate, nature, and justice crisis, leading communications for their latest Arts Council England report.
This award marks a significant milestone in a landmark year for Evans-Davis and Louder Than Words. In 2025, the organisation was named Cultural Marketing Agency of the Year at the London Enterprise Awards, received a Global Recognition Award for Exceptional Leadership, and Evans-Davis was shortlisted for a Corporate Community Excellence Award 2026.
As a Trustee at Film and Video Umbrella, a member of the Young Vic Women’s Giving Syndicate, and a member of The BRIT Awards Voting Academy, she inspires individuals and institutions to align with their values, delivering measurable impact while championing long-term transformation. Through Louder Than Words, she has built more than a creative agency – she has built a platform for structural change, cultural connection, and opportunity for underrepresented communities across the UK and beyond. The agency’s model combines strategic expertise with authentic cultural insight, ensuring campaigns are not only creative and far-reaching, but also equitable and transformational.
Alongside her cultural leadership, Evans-Davis is a practising psychotherapist (MA, BACP), extending her commitment to wellbeing in the creative sector through Help Musicians’ Music Minds Matter service, which offers specialist support to artists and professionals across the cultural and wider sectors. She was awarded a postgraduate bursary by the British Association for Performing Arts Medicine, Help Musicians, and PPL to study psychotherapy, further widening representation and advancing inclusion and wellbeing across the sector.
Quote from Myvanwy Evans-Davis
“Winning this award here in London, where I live and where Louder Than Words was born, means so much to me. London shaped my voice, my politics, and my purpose. Louder Than Words started as a response to inequality and a belief that young people and underrepresented groups deserved cultural spaces that reflected and respected them. Fourteen years on, this recognition from the PRECIOUS Awards is a reminder of the impact that Black women continue to make when our work is seen, supported, and valued. I’m deeply honoured, and more committed than ever to building a cultural and creative sector where wellbeing, equity, and representation are non-negotiable.”
