Hammersmith Business Improvement District’s ground-breaking initiative ‘small tap, big change’ was launched in October to combat challenges associated with homelessness across the London Borough of Hammersmith and Fulham. It aims to encourage fixed donations of £2 per tap, with donations being collected via contactless devices in shops, restaurants, pubs or offices across Hammersmith. Additional donations of any value can be made online.
In support of this campaign Specsavers donated 800 polo shirts for distribution to a number of the homeless charities, including The Barons Court Project who offer day centre care for those people living with mental health issues and those who are homeless in the borough. St Andrew’s Church Fulham Fields Homeless Project offers all year round food bank, pastoral care and support to those people in Fulham. The Upper Room established for over 30 years, provides homeless and vulnerable people with key life skills and support to improve their lives. Glass Door partners with churches to provide shelter and support as they don’t believe anyone should be sleeping rough on the streets of London. And finally but not least, The Smile Brigade is a social enterprise organisation who collaborate with local businesses, creating practical solutions for local residents facing poverty and isolation across Hammersmith and Fulham.
Luisa Martinez, Community Engagement & CSR Manager, Hammersmith & Fulham BID said; ‘We are absolutely delighted with the enormous support received from local residents, workers and businesses across the Borough. In particular I would like to extend my thanks to Specsavers Hammersmith for the donation of polo shirts. The charities we work with are thrilled, as it will help their residents and the homeless they support.’
Onkar Singh Khambay, ophthalmic director commented; ‘We are thrilled to be able to support this very worthy cause and to be part of the fundraising initiative organised by the Hammersmith & Fulham BID team. This is a tight knit business community, so seeing everyone pulling together is great, especially at this time of year!’
Specsavers Hammersmith are open as a key service, operating to strict government Covid-19 guidelines, so even during the lockdowns, the store has continued to offer a triage service and appointments for eye and hear care services.