For any event management company, selling out your events, whether it is a sporting event, a big music concert, or a festival, is always the big target. There are of course, different strategies you can take to maximise the potential of your event, marketing the event to the right audience, and having the best internal processes and corporate sponsorship management software to ensure that everything runs smoothly with ticket sales and distribution. Combining several of these strategies will stand you in good stead, boost your reputation and brand, and ensure that ticket sales and distribution run as smoothly as possible.
Let’s take a look at a few different strategies that you can implement to boost ticket sales for an event and to help you effectively manage the entire ticketing process from start to finish.
Invest in corporate ticket management
Investment in corporate ticket management and software that allows for efficient and smooth management in corporate ticket sales, allocation, distribution, and all other aspects of ticketing, will go a long way to ensuring your company maximises revenue and streamlines its corporate ticket potential. Ensuring that the right people are allocated the right seats, within plenty of time of the event, makes everyone happy, it automates certain processes that leaves you with more time to do the things that you are good at, effectively helping to make everything more streamlined.
Get the ticket price points right
Once you have the system in place to deal with ticket sales, allocation, distribution, and the rest, you can begin to think about how to attract the customers. The price of ticket is vital in this process, as go too high and you won’t sell enough tickets, go too low and you won’t make enough money to cover the costs. Work out a minimum price point so you know what will help the event break even and start from there. You must be competitive alongside similar events, but there are other ticketing techniques you can employ.
Think about tiered pricing and discounts
There should always be room to offer different tiers of pricing and potential discounts depending on the event space, capacity, and other factors. If you can afford to offer a lower price for early bird tickets, you should do so. If there is the scope for VIP tickets with enough of a wow factor, this is another enticing option to offer higher priced tickets. Be creative with what you can offer and see what hits the right note with your target market. Group discounts offer another way of attracting a larger number of attendees in one group with a slightly lower ticket price if booked together, without it costing you money. Promoting these different discounts and tiered ticket prices at the correct times during the sales cycle will help to maintain a higher sales peak.
Create an event page that sticks in the memory
Promoting the event is key once you have the ticketing price points in place. Creating an event page that is memorable is very important, as quite often, this is the first and only place a potential attendee will visit, learn about your event, and buy a ticket. It must provide all the information in a concise, precise, and attention-grabbing way. It should answer all key questions about the event, as well as offer a straightforward journey for the buying process.
Promote the event
Linking this event page to existing sites, social media channels, and other places is important to generate a buzz around the event, to get people talking, sharing, and looking at your event page and what you have to offer. Link and promote the event page on your existing website, social media channels, create promotional videos and snippet videos that can be shared to promote the event, tap into established ticketing forums and communities, to share tips and guidance and to promote your own event.
Find partnerships and sponsors that work for you
Through clever sponsorship and long-term partnerships, you can find assistance in both promoting your event and having another outlet to sell corporate tickets. This helps to sell more tickets for sure, but it also raises all-round exposure for your brand over a long period of time, and vice versa for the sponsors and partnerships you attract.
It is important to get as many people through the door as you can for any event that you are putting on. As an event organiser, there are a few things you can try that have been proven over the years to hit the right mark with potential audiences for different types of events. From getting the price of the tickets right, to managing the allocation and distribution of tickets with a robust corporate ticket management software system, and key marketing techniques, there are loads of things that you can do. Making the right choice is key at this stage, as you always want to be evolving, tightening up internal processes, reaching greater numbers of potential attendees, and building a strong reputation as a brand that can be trusted.
