Subway® is giving away free 6” Meatbäll Marinara Subs today at its Oxford Street store in a bid to welcome the new IKEA to town on opening day.
The whimsical ‘battle of the balls’ has been initiated by Subway to greet IKEA on Oxford Street as the Swedish furniture giant throws open the doors of its new flagship store in London.
Hungry shoppers can claim a free 6” Meatbäll Marinara Sub whilst getting their furniture fix on one of Europe’s premier shopping districts. While tongue-in-cheek IKEA-inspired instructions demonstrate how Subway’s famous Meatbäll Marinara is constructed.
Now situated on Oxford Street, the two neighbours are both known for their meatball mastery. But while IKEA may have the bigger store…Subway has the bigger balls!*
Whether you’re on a mission to build a bookcase or hungry for a hearty bite, head down to Oxford Street for the chance to pick up a voucher for your free meatball fix.
Vouchers for a free 6” Meatbäll Marinara Sub will be available to collect for one day only on Oxford St high street on Thursday 1st May. Get them while they’re hot!
Kirstey Elston, EMEA Brand and UK&I Marketing Director at Subway®, said: “Since we’re both experts in the meatball game, we couldn’t resist getting involved in the excitement surrounding IKEA landing in the heart of London. What better way to welcome our new neighbours to Oxford Street, while also reminding hungry shoppers who the true meatball masters are!”
