Sushinoya, the chef-made omakase sushi brand by restaurateur Dong Hyun Kim (founder of Wasabi, Kimchee, Kineya UK), will open its third London site on Charing Cross Road on November 15th 2025.
The new store sits between Tottenham Court Road and Leicester Square opening 10am until 11pm to offer wide range of fresh Japanese dishes to office workers, students, and visitors in the area.
Sushinoya centres its offer on sushi made fresh in-store. Chefs work with whole fish on-site and prepare it small batches throughout the day, to maintain the freshness and natural flavour of each ingredient. Sushinoya aims to offer omakase restaurant-quality sushi designed for everyday convenience.
The menu includes signature premium cut sushi such as Chutoro Tuna Belly, Yellowtail (Hamachi), sushi selections including rare cuts like Chutoro tuna, Yellowtail(Hamachi), and Eel(Unagi), alongside fresh hot bento and sides. The menu includes wide selection of halal, vegan and gluten-free diners.
Founder Dong Hyun Kim said: “With Sushinoya, we bring the craftsmanship and care of traditional sushi into a convenient, on-the-go format without compromising quality.”
Address: 121-125 Charing Cross Road, London WC2H 0EW
Opening Hours: Monday – Sunday 10:00-23:00
