A lack of self-confidence is a growing issue, stifling young people across the UK. In fact, 1 in 4 young adults believe that their lives will amount to nothing, no matter how hard they try, whilst a third believe they will fail in life[1].
These statistics serve as a stark reminder that, at such a young age, young people continue to take on huge pressure, many of whom are without the life experience to navigate these challenges. However, there is hope, as one in three say they think more self-belief would help them achieve their goals in work or education[2].
In the spirit of helping the nation’s youth get back on track post-pandemic, Tango have just announced a three-year partnership with The Prince’s Trust – the largest charity in the UK to support young people with education and employment – to spread awareness of the ways they can find their fearlessness.
To celebrate, Tango has launched limited edition cans of its Orange and Dark Berry Sugar Free flavours, with a bold new look to highlight the work of The Prince’s Trust. 5p from each can sold will be donated to the charity, and a QR code on the can sends consumers to a site with more information about the partnership, as well as ways to refer yourself for a Prince’s Trust course, or donate.
To help spread word of the partnership, a pop-up is taking place at Morley’s Chicken Shop in Brick Lane on 29th September. Young people supported by the charity will be there to chat to visitors about their experiences of life pre-and-post support from The Prince’s Trust, alongside representatives from the charity. Customers will also be able to purchase their chicken and chips in a box highlighting the real-life stories of some of the young people supported by The Prince’s Trust, before dancing their lunch break away to DJ Conrad James, who’s music career is flourishing thanks to the charity’s support.
Ieuan Evans, Brand Manager at Tango, explains why the partnership has come at such an important time: “The pandemic was an incredibly tough time for all, but for so many young people, it had a detrimental effect on their social lives, endeavours in employment, and their education.
“Tango is a brand already so integrated within the lives of young people in the UK, so we’re really excited and proud to be teaming up with a charity in a partnership that gives back to those who have
supported us a brand, and hopefully give them the boost and courage they need to begin, or resume, carving their own successful path.”
The limited-edition Tango and Prince’s Trust’s cans are available in stores until the 30th September 2022.
