As technology continues transforming our daily lives, it is no surprise that the beauty industry has decided to jump on the tech train. Beauty tech is a new trend that looks at the use of virtual reality (VR), artificial intelligence (AI), machine learning (ML), data and analytics, the Internet of Things (IoT) and augmented reality(AR) in the fashion and beauty industry.
As the digital world becomes more of a reality, beauty brands are using these technological advancements to assist them in growing their sales figures and improving customers’ user experience. Some of these technologies have already been implemented in some of the best casino sites in UK with no deposit.
The beauty industry in the UK alone is worth billions, and technological evolution is a step in the right direction. From transforming how people can try out their favourite makeup to customising skincare routines, this industry will never be the same again. This article will examine what beauty tech is and how it has been implemented.
Defining Beauty Tech
Beauty tech is simply the collision between the beauty industry and technology. Technology will look at eliminating the one size fits all concept through tech innovations such as digital skin analysis. Examples of top companies already on this trend are M.A.C Cosmetics, Estee Lauder and Meridith.
Technologies Transforming the Beauty Industry
Here are a few examples of how the beauty industry is already using technology:
Automated Hair Analysis
This technology will assist with hair care through a device that uses infrared light sensors to evaluate the tone of your hair, dampness and quality. It uses an NFC (Near Field Communication) chip to communicate the hair’s condition through the device.
Virtual Makeup Studios
The technology makes purchasing beauty products online simple by allowing you to test them virtually. In this case, augmented reality is used in apps to enable customers to try the makeup they want to buy before doing so. Some brands have also gone the extra mile by adding AR filters. You no longer have to visit a store to try your favourite lipstick or eyeshadow.
Acne Testers
Acne has been a problem for generations and can be found in all age groups. AIl acne concerns can be analysed through test reports that analyse selfies to create a customised solution.
Smart Mirrors
Everybody loves healthy and glowing skin. These smart mirrors rate your skin and analyse it daily to give results to improve your skin’s health. The app works by taking a picture and checking redness, acne, pores and wrinkles and then gives you a score and a personalised suggestion taking into account your skin type.
Virtual Makeup
Virtual makeup, also known as e-makeup, instantly enhances your photographs through virtual filters with preset makeup. Filters are standard for apps such as TikTok and Instagram.
The Future
With so many technologies already in place, the beauty industry will transform how we treat and see ourselves. More prominent brands will likely join this trend as the demand for customised beauty products rises.
