To help the nation celebrate the Queen’s Platinum Jubilee, Tesco has announced the launch of a limited-edition Jubilee Card which will be awarded to those nominated by their community for being ‘royally good’, giving them £700 to spend in-store or online.
This comes as the supermarket’s own research revealed that only a quarter (25%) of the nation feel they do enough to celebrate the everyday heroes in their life1.
Nominating a local hero for the gift of a jubilee celebration fit for a queen (or king) is as simple as visiting Tesco social channels (Facebook, Instagram and Twitter) and, using the hashtag #TescoJubileeHeroes, outlining why the chosen nominee deserves the crown2.
Tesco launched the search by surprising 19-year-old Sebbie Hall from Lichfield with the first ever Tesco Jubilee Card, delivered by a specially appointed Tesco delivery corgi, Iggy Pup, to thank him for his royally good deeds for his local community.
During lockdown, Sebbie, a Pride of Britain nominee who has learning and physical difficulties, set out to raise £1,000 by carrying out a hundred acts of kindness to strangers. Two years later, Sebbie’s work is ongoing, and he has now raised over £40,000 for charities that support young people with disabilities and those with learning needs.
Seventy more limited edition cards have been produced, with seven to be given away every day for the next 10 days.
Ashley Hall, Sebbie’s mother, said: “Sebbie started his acts of kindness because he wanted to make other people smile in lockdown, so it’s lovely for the roles to be reversed and to see him being celebrated. He’s actually just sent one of the teddy bears he’s made to the Queen to celebrate her jubilee, so we thought it was her corgi coming to thank us!
“A huge thank you Tesco for making his day – he’s absolutely thrilled. He always puts others first, so we’re encouraging him to treat himself with this very special card.”
Alessandra Bellini, Tesco Chief Customer Officer said: “The Queen’s Platinum Jubilee is a real opportunity to come together and celebrate our incredible monarch. However, we also want to take the opportunity to recognise everyday heroes across the country who are having a positive impact on their local communities.
“Sometimes, those who deserve it the most don’t get the recognition they deserve. We wanted to use this moment and provide a platform for people to celebrate their own community queens (and kings) who make Britain great through their selfless acts.
“We felt Sebbie was a perfect candidate to receive the first ever Tesco Jubilee Card, as his incredible fundraising efforts have made a huge difference to hundreds of children in his local area. We hope he has a list ready to go, as his shopping is getting the royal treatment!”
