Today, Stanhope, on behalf of Mitsui Fudosan and other investors, is delighted to announce the launch of The Black Farmer Farmshop White City at Television Centre in West London. On a mission to bring the rural farm shop experience to urban areas, The Black Farmer’s new location will provide quality British produce, a deli counter, offering freshly prepared takeaway lunches, freshly ground coffee, and a range of award-winning farm shop products.
Founded by Wilfred Emmanuel-Jones MBE, known as “The Black Farmer”, this new farm shop will bring a unique shopping experience blending tradition and innovation to the heart of West London. Stemming from a small farm in Devon and bringing the highest-quality products to London, The Black Farmer is creating positive social change by making the food and farming industries more diverse and inclusive.
Wilfred Emmanuel-Jones, Founder of The Black Farmer, says “Having worked as a Producer and Director for the BBC at Television Centre myself, opening The Black Farmer Farmship in London at the iconic location is an incredible landmark for our team and a homecoming for me personally. We are committed to showcasing the best-quality produce while fostering a sense of community, and we are so thrilled to share that vision with a new neighbourhood. It’s not just about selling great food; it’s about bringing a piece of the countryside to the city and creating a space where everyone feels welcome.”
Claire Dawe, Head of Asset Management, at Stanhope, says “Stanhope is delighted to welcome The Black Farmer White City to Television Centre. The purpose of The Black Farmer Farmshop extends beyond retail; it aims to bridge the gap between rural and urban communities by bringing the farm shop experience to the city. We are confident that this new addition will bring energy and innovation to the ongoing regeneration of White City and the growing Innovation District, underscoring our commitment to creating a dynamic neighbourhood that embraces inclusivity.”
Chris Perrott, Asset Management Director, Mitsui Fudosan UK, says “We are proud to support The Black Farmer’s journey to bring a rural farm shop experience to London, an initiative that aligns with our vision to create dynamic, inclusive urban spaces. The latest addition to the iconic site in White City will be a new popular destination for shoppers and a place for the local community to thrive.”
Building on the renowned success of its first and flagship farm shop in Brixton south London, The Black Farmer promises to provide a vibrant community space where people can enjoy the best of British farming against a city backdrop. The Black Farmer Farmshop White City at Television Centre is a welcoming space where everyone can enjoy the finest products and be inspired by the story behind them.
