The Evolution of Web3 Identity: Frontier or Trend?

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With the digital landscape migrating toward decentralized frameworks, it remains to be seen whether blockchain domains represent a paradigm shift in ownership or a temporary market craze.This “own-to-earn” model eliminates renewal fees and provides total control over one’s digital identity. We must admit, the idea of reserving the .england domain forever is tempting, especially since it is still available on certain decentralized platforms.

This permanence is a far cry from the traditional DNS system, where missing a payment can result in losing a brand identity built over decades. As users seek more autonomy, the crossover between legacy systems and Web3 is becoming more visible. Some registrar offer both standard internet domain and blockchain domains (aka web3) like Freename (ICANN accredited), making the transition easier for businesses and individuals alike.

Some registrar offer both standard internet domain and blockchain domains (aka web3) like Freename (ICANN accredited)

The Shift to Web3 Ownership

The fundamental difference between a standard internet domain and blockchain domains lies in the infrastructure of ownership. Traditional domains (like .com or .org) operate on the Domain Name System (DNS), which acts as a centralized phonebook for the internet. These are managed by ICANN and distributed by registrars where you pay an annual subscription. If the registrar goes bust or the government intervenes, your domain could be seized or censored.

Censorship Resistance and Portability

Blockchain domains, often referred to as NFT domains, exist on a ledger. Once you mint a domain on a network like Polygon or Ethereum, it sits in your crypto wallet. No third party can take it away, and it cannot be “turned off” by a centralized authority.

Beyond hosting decentralized websites (dApps), these domains serve as human-readable addresses for crypto wallets. Instead of sending funds to a complex string of 42 characters, you can send them to “yourname.england.” This utility is driving the current surge in adoption, as it simplifies the user experience for the average crypto enthusiast.

Comparing Utility: Standard Internet Domain and Blockchain Domains

When weighing a standard internet domain against its blockchain counterpart, the choice often depends on your specific goals for reach and accessibility. Traditional domains are globally recognized by every browser without the need for specialized plugins. They are the gold standard for SEO, visibility on Google, and corporate trust. If you are running a mainstream e-commerce store, a .com remains essential for consumer confidence.

Currently, most “Web2” browsers like Chrome or Safari require extensions to resolve blockchain domains. However, as the technology matures, this friction is decreasing. The hybrid approach is becoming popular: using a standard domain for public-facing marketing and a blockchain domain for secure, peer-to-peer transactions and data storage.

Future-Proofing Your Digital Assets

In these new digital worlds, being able to carry your identity with you—like a passport that you actually own—is a total game changer. Think of it this way: a standard internet domain is really just an address pointing to a rented server somewhere. A blockchain domain, however, is a piece of the internet that truly belongs to you, staying by your side no matter which platform or corner of the web you decide to visit. Whether it is a trend or a frontier, the ability to secure a unique extension like .england permanently is an opportunity that many are not willing to miss.