The holidays are well and truly coming, as Coca-Cola announces the return of the Christmas Truck Tour, which on the 14th December, will be visiting Wembley. The much adored and famous Truck Tour will be arriving in Olympic Way Wembley Park, Wembley, London, HA9 0JT to provide the ultimate Christmas celebration with a variety of activities available for guests to explore whilst visiting the iconic truck.
Coca-Cola will be sprinkling magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before.
The journey will be packed with interactive experiences for visitors to immerse themselves in festive fun. Guests will be welcomed by a walk-in, snow-filled bauble, inviting families to step into a winter wonderland for the perfect holiday snapshot. Guests can make a stop at the Ho-Ho-Hoop hut and participate in a game for the chance to win a selection of prizes including meal-inspired rewards and recycled Christmas tree decorations. Families can finish off the tour by posing for a memorable photo opportunity in front of the iconic Coca-Cola truck. Visitors are welcome to listen to the Coca-Cola Christmas choir as they perform a set of carols.
The experience will also lead guests to the ‘Discover Your Inner Santa’ quiz, inspired by this year’s brand new The World Needs More Santas advert, inviting visitors to take the quiz and unlock their unique Santa personality to embrace and embody. The quiz results in four impactful Santa archetypes, ‘The Thoughtful Santa’, known for putting a smile on people’s faces, ‘The Joyful Santa’, spreading endless fun and cheer, ‘The Generous Santa’, fostering connections through selfless giving and ‘The Empathetic Santa’, here to listen and learn. The quiz aims to inspire individuals to embrace their Santa archetype and the universal spirit of kindness, giving and friendship at Christmas; no matter how big or small.
To help deliver acts of kindness to those that need it most, Coca-Cola has partnered with Neighbourly, a giving platform that provides crucial support to local communities across the UK. This year, Coca-Cola and Neighbourly will be supporting the local communities across the cities the Coca-Cola Truck Tour will be visiting through a volunteering scheme and donation drive. Those looking to donate to a local community supported by Coca-Cola and the Neighbourly Foundation* can do so online, or by using the QR code available at the Truck Tour. This initiative forms part of Coca-Cola’s ongoing support of Neighbourly through its partners Coca-Cola Europacific Partners, the bottlers who produce the iconic drink, working together since 2020, making positive differences in communities through an effective volunteering programme.
Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible. Alongside the beloved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz. We’re also thrilled to extend our partnership with Neighbourly and emphasise spreading kindness and making a positive impact locally. Together, we want to inspire year-round acts of goodwill and truly make a difference in our communities!”
Steve Butterworth, CEO at Neighbourly, said: “We’re excited to join forces with Coca-Cola over the festive period. The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities. The partnership with Coca-Cola is about more than just festivities; it’s about making a real difference. By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season. We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”
For those unable to attend the Truck Tour in person, the ‘Find Your Inner Santa Quiz’ can also be unlocked via the Coca-Cola app as well as on the product’s new Christmas packaging, available to buy in stores nationwide available now. Users will be matched to a Santa archetype based on their answers and encouraged to spread the joy on social media. The on-pack promotion will also offer plenty of chances to win incredible festive prizes, including trips to Lapland, unforgettable experiences, and exclusive Coca-Cola goodies.
As the Coca-Cola Truck Tour makes its merry way through the nation in the lead-up to Christmas, stay tuned for the schedule, which will be unveiled over the coming weeks at @CocaColaGBI (Instagram). Get ready for a sleigh full of fun and festive memories!
