The lastminute.com London Eye has changed its name to ‘Emma’s Eye’ in support of the UK’s hottest young tennis star – and fellow famous Londoner – ahead of her debut on the world-famous grass courts of SW19 today.
With the nation hoping that the player will mirror her US Open success here on home turf, the iconic London attraction will be called Emma’s Eye for the next two weeks in homage to the sporting hopeful throughout the tournament. The initiative marks the first time the UK’s most popular paid-for tourist attraction has dedicated its name to an individual.
Visitors to Emma’s Eye will have the chance to cheer on the attraction’s new namesake in the exclusive tennis fan zone – the Serve and Volley pod – running for a limited time throughout the tournament. The immersive tennis-themed pod offers guests plenty of on-court action of their own, serving up classic British tennis refreshments of bubbly and gourmet Hotel Chocolat Strawberries and Cream chocolates whilst cruising 135m above the London skyline.
Tennis-tastic décor and grass court flooring serve up an ace for visitors, as they get into the spirit of this summer’s tournament. Guests can call ‘Out!’ whilst snapping selfies with ‘Go Emma!’ and tennis themed props in the umpire chairs, or relax ‘on-court’ on beanbags, surrounded by tennis ball-adorned trees, purple florals and a vintage racquet motif. Like any good court, there’s even a match clock.
Imran Tauqir, General Manager at the lastminute.com London Eye, said: “From one famous Londoner to another, Emma’s Eye is backing the incredible athlete behind our name change all the way! And what better way for guests to show their own support – and enjoy all the tennis action – than stepping into our Serve and Volley Pod? On a clear day, visitors might even catch a glimpse of the SW19 courts and the star herself whilst flying 443ft in the air and sipping on their champagne!”
The London Eye’s Serve and Volley Pod will run from 23rd June until 9th July, from 12.30-5.30pm every day. Tickets cost £65 per person and include a glass of chilled Pommery Brut Royal Champagne served by a host, and a box of Hotel Chocolat Strawberries & Cream chocolates, plus fast track boarding. To book tickets*, londoneye.com/serveandvolley
