Exhibition Hub, a pioneer in traveling immersive entertainment, in partnership with Fever, the leading global live-entertainment discovery platform, have announced today that Art of The Brick Immersive Experience will make its world premiere in London this March in Shoreditch.
The experience, which will be constructed of more than 1-million LEGO bricks, will feature more than 90 works of art by renowned contemporary artist Nathan Sawaya in a multi-sensory immersive environment, showcased through 3D video mapping and enhanced by a soaring musical score.
Alongside the re-imagining of iconic art world pieces, such as Michelangelo’s David and Van Gogh’s Starry Night, the exhibition will also unveil of a giant version of ‘Yellow’ — Sawaya’s most famous sculpture and ‘Perniciem’ (Latin for ruin, disaster, and death) that highlights endangered species in their natural environments.
Exhibition Hub is the company behind the wildly popular Van Gogh: The Immersive Experience, Claude Monet: The Immersive Experience and the new, international smash hit Bubble World. Exhibition Hub has been working with Mr. Sawaya and his team for the past three years to bring the all-new Art of The Brick Immersive Experience to life.
Tickets for Art of The Brick Immersive Experience officially go on sale on 31st January but those who sign up for the waitlist now will unlock early access to purchase tickets.
“London holds a special place in my heart and I’m very excited to be bringing the Art of the Brick back to Brick Lane after almost 10 years. I was touched by how many people connected with my art in 2014 and I hope to rekindle the magic I felt here 10 years ago and share the art with a city that never ceases to amaze me.” said Mr. Sawaya.
Gilles Colinet, Marketing Director & Lead Design Exhibition Hub noted: “With The Art of The Brick, the only exhibition of its kind in the world to showcase the art of Nathan Sawaya, we are particularly pleased to be able to offer visitors of all ages the chance to discover the art of Lego sculpture in a way they never did before !”
The exhibition promises to be a fun day out for adults and children alike, including a ‘Play and Build’ area that gives guests free reign to explore their creativity, while also experiencing both familiar pieces for art-fans and pieces exploring childhood fun and emotions.
