Last night, the NBA and Hypebeast brought the excitement of the 2026 NBA All-Star Game to London with an exclusive viewing party, The NBA Ball Room, hosted at a heritage London venue welcoming guests from VIPs, creators, basketball fans and cultural tastemakers.
The space was transformed into an immersive, multi-room experience blending sport, music, fashion and creativity. Guests enjoyed a live screening of the new U.S. vs World format, complemented by DJ sets from 2ATEFOUR and high-energy hosting from Mo Mooncey. A dedicated workshop led by illustrator Tegan Price invited attendees to customise their own basketballs through stencilling and painting, adding a hands-on creative element to the night.
Across the venue, guests explored photo moments including a branded reception area, the Larry O’Brien Championship trophy on display, a basketball wall and a custom photo booth. Food and beverage partners also kept energy high throughout the evening.
Hypebeast captured the atmosphere through a suite of social content, including an event recap, styling carousels, and crowd Q&As led by creator Sosa LDN, spotlighting the community and culture that define NBA fandom in London.
