It is impossible to argue with the statement that London is one of the most forward thinking and dynamic cities in the world. It is a destination that has long been a global leader in the embracing and development of cutting edge technology with the aim of improving urban living, with added emphasis on areas such as efficiency, connectivity and sustainability very much on the English capital’s smart city agenda.
One of the most significant elements in this evolving transformation is the integration of Kitcast digital signage software across the landscape. Screens and displays are so much more than just a platform for advertising, they can in fact play a critical role in reshaping an urban society. Let’s take a look at some of the key aspects of this vision.
Smart cities rely on the seamless exchange of information between the residents and authorities of any chosen location, and digital signage can be of great assistance in this regard. In London in particular, signage can be best utilized to deliver on time, up to date transport schedules, traffic updates, emergency announcements and weather alerts. In the very busiest areas, like Waterloo or King’s Cross for example, this kind of instant information sharing can help to alleviate crowd congestion and reduce potential confusion at peak times.
At the heart of any smart city, the core objective is to reach for sustainability whilst still growing to accommodate expanding populations. Digital signage can help with this objective in a number of ways. As opposed to the old printed billboards and posters, digital signage offers a reusable and energy efficient way to both advertise to and serve communities. Elements like solar powered displays and LED screens are all big advancements when it comes to actively reducing carbon emissions, promoting an all round more eco friendly practice.
The key to a successful smart city is being able to identify issues and solve them using collected and analyzed data. Through equipment like cameras, sensors and more, digital signage can be a valuable part of the data ecosystem that gathers real time information on the various activities within an urban setting. For example, pedestrian movement, environmental conditions and traffic flow.
At the top of any smart city agenda is the desire to develop smart mobility. Digital signage can be used in this area in the form of interactive kiosks at bus stops, train stations and on city streets to enable better wayfinding practices. The addition of this smart tech helps to streamline public transportation. Smart cities by their very nature are large and fast paced, and a place like London relies on up to date information in order for its residents and visitors to be able to navigate efficiently and successfully. Alongside pure travel, these kiosks can also offer vital information about events, services, attractions and more.
The thing to remember is that this turn towards digital signage isn’t just about making sure that public services are greatly improved, it also serves to foster more economic growth and innovation within society. Digital signage acts as a really dynamic platform for businesses to be able to reach intended audiences and beyond, from stores to restaurants to local business to entertainment venues and more. In turn, “traditional’ businesses opting in to this smart tech also means that the startups and technology companies that provide the signage are also getting boosted. It becomes a cyclical arrangement that serves to benefit both ends of the spectrum.
