THE SHARD UNVEILS UK’S TALLEST EVER CHRISTMAS STOCKING

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Forget the fireplace by the chimney – this Christmas Eve, Santa’s got an even grander landmark to visit as The Shard unveils the UK’s tallest ever stocking, transforming its iconic Spire into a record-breaking beacon of festive magic.

From sunset on December 24th, the top 20 storeys of the building will transform its glass walls into a striking red Christmas stocking, shining brightly until midnight and delivering a truly memorable festive experience for Londoners and visitors alike.

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Visible for over 40 miles, the illumination will be brought to life by 575 energy efficient LED lights, lighting up the London skyline and creating a moment of celebration this Christmas Eve from every corner of the city.

The new installation serves as a highlight to The Shard’s broader series of festive light sequences this year. First unveiled in November, the unique display – brought to life by the exceptional hidden talent discovered within The Shard’s own team – will now illuminate the skyline through to 5 January following widespread feedback from the public. This extended run marks the building’s longest-ever continuous Christmas light display and aims to brighten the long, dark mornings and evenings for Londoners as they navigate the start of the New Year.

Daniel Fulbrook, Head of Marketing of REM, asset manager of The Shard, commented, “As a beacon on the London skyline, we are always exploring new ways to inspire and unite the city through unique and memorable experiences. The Christmas stocking truly captures that spirit and is a fantastic culmination to this year’s display featuring the extraordinary talent within our own Shard team. Adding this record-breaking feature transforms this Christmas Eve into an unforgettable moment of shared festive magic across the capital.”