For foodies and fashionistas alike, London Dog Week has brought back its much-loved runway fashion show, although for the first time, dogs will get to impress a panel of judges in a competition at this year’s SuperPaw Model Fashion Brunch.
London Dog Week headquarters received hundreds of applications for the Superpaw Model competition and had to review dog cuteness and amazing canine talent as part of its selection process. Those finally selected will be able to strut their stuff on the Dog Walk at Chucs Restaurant, the beautifully designed extension to the Serpentine Gallery in the heart of Hyde Park, London,
In total, 20 dogs have made the final selection to walk the runway, including breeds such as Weimeraner, Daschunds, Cockapoos, Toy Pomeranian Huskeys and Chihauhas who all will be chaperoned by their owners as they compete for the winning prize.
The Superpaw Model Fashion Brunch will be divided into two sessions, 11am – 1am and 3pm – 5pm to give time for the likes of ‘Cardi B’, ‘Mochi Bailey Bear’ ‘Pablo’ ‘Dexter’ and ‘Pepperoni’ to compete with other paw friends with equally cool names for the world’s first SuperPaw Model Crown.
The winner will be announced at London Dog Week’s hotly anticipated event, The Pet Gala, the canine version to the Met Gala where the cream of tail-wagging glamour will all be in the same venue, Atmosphere London, promising panoramic views of the capital.
London Dog Week has, for the first time launched its own pup up boutique where you can shop the brands straight from the dog walk and into your dog’s wardrobe! Now you can get the latest dog fashion trends all year round.
Hearing Dogs will be the official charity this year where all ticket sales will contribute towards placing specially bred and trained dogs into homes for those affected by hearing loss from children to adults.
Hearing Dog’s marketing director, David Robson says, ““The dogs bring a new lease of life to people who are deaf or who have hearing loss, and their families. Loneliness, anxiety and avoidance of any kind of personal and social engagement is unfortunately common in those affected, since the loss of hearing can make it difficult to communicate easily with others. A hearing dog not only helps deaf people by alerting them to important sounds such as the fire alarm, they also invite social interaction back into their environment as dogs have a natural way of opening up their owner’s community network. We are really happy to be London Dog Week’s official partner who understands the impact dogs can have on the mental wellbeing of the owner and those around them”.
