The Yards Covent Garden, announces RUN THE YARDS, a new week‑long campaign from Thursday 23rd April to Friday 1st May celebrating London’s vibrant running culture in the lead‑up to — and aftermath of — the world‑famous London Marathon.
Designed to champion the spirit of the marathon and the runners who make it iconic RUN THE YARDS will activate across the shops and restaurants of The Yards Covent Garden with a curated line‑up of special offers, gifts and rewards for participants and medal‑winners as they flock to central London in the lead up to and after the big day.
Headline Event: Marathon Mindset – The Inner Journey
An Evening with Anya Culling in conversation with Lily Carter – BOOKING LINK HERE
On Thursday 23 April from 6-8pm, The Yards will host a special In Conversation event with inspirational marathon runner Anya Culling and journalist, author and ultra marathon enthusiast Lily Carter. Held at Fair Shot Café, 3 Slingsby Place, the discussion will explore Anya’s personal journey from starting to jog around a field in 2018 to becoming an elite marathon runner at the Copenhagen marathon in 2023. The conversation will explore the mental preparation behind marathon running, the joy of community, and the rituals that carry runners from training to race day.
Tickets will include a curated goodie bag featuring contributions from The Yards Covent Garden brands.
Exclusive Offers for Runners and Medal‑Holders – until 1st May
Throughout the campaign, participating retailers, restaurants and wellness brands across The Yards Covent Garden will offer exclusive discounts and experiences for runners who show their race bib or marathon medal.
Confirmed partners include:
Shopping & Lifestyle
● HOFF – 10% off for medal winners
● Lululemon – 20% off for runners showing their bib or medal (valid for one week post‑marathon)
● Townhouse Nails – 25% off pedicure services for medal winners from Sunday 26 April
● Pineapple – 20% off Pineapple clothes for medal winners and stretch and fitness classes that are great for runners pre and post a marathon. Classes include Stretch with includes Proprioceptive Neuromuscular Facilitation on Thursdays 4-5pm [£12] and Stretch, Breath and Flow on a Wednesday with Beaux Harris [£13]
● E & E Jewellery – 20% Off for Medal Winners, Free necklaces of our choice for purchases above £100
Food & Drink
● Gura Gura – 25% off plus a complimentary drink
● Le Bab – Free kebab for runners
● Hawksmoor – Complimentary beer or 125ml wine for medal‑holders dining à la carte
● Olea Social – 25% off food for medal‑holders
● Rucola @ The Conduit – Special carb‑loading pasta dish (TBC)
● Fair Shot Cafe – FREE coffees for medal winners when they show their medal
Additional partners will be announced in the coming weeks.
COME RUN THE YARDS – bespoke 5K Route Map
The Yards Covent Garden has created a bespoke 5K illustrated running route, inspired by a Strava‑mapped course and designed to spotlight the character, culture and landmarks surrounding The Yards. Run clubs can come down and run the celebrated course starting from The Yards and taking in The Mall, Big Ben, Green Park, St James’s Park, Embankment and other major landmarks in the West End.
The map will be available across social media, The Yards website and in print at participating retailers (and at the Anya Culling event).
