TikTok Shop is bringing its discovery commerce experience into the real world this spring with a three-day beauty pop-up at Westfield Stratford, as part of its Spring Sale 2026.
The sale will run in-app from 25th March – 2nd April and offer shoppers up to 50% off across a wide range of products, with an additional 10% off available using code SPRING10*.
Visitors to the Westfield Stratford beauty pop-up from 27th–29th March can unlock a further 10% discount to use on top of the SPRING10 code and in-app discounts of up to 50% during the Spring Sale.
The TikTok Shop Spring Sale Pop-Up will transform the North Gallery at Westfield Stratford into an immersive beauty hub where visitors can explore products from eight leading brands – including viral Korean Beauty brands such as Dr.Melaxin UK, Medicube UK, AXIS-Y UK, Glow UK and Biodance UK and cult favourites SACHEU UK, Wonderskin UK, and e.l.f. Cosmetics.
Beauty and skincare products will be available to purchase instantly via QR codes linking directly to TikTok Shop, making it easy for visitors to discover, try, and shop trending items featured in the Spring Sale. Shoppers who purchase via the QR codes will also have the chance to win giveaway prizes, including hero products from each brand.
Across the weekend, popular TikTok creators, including @Lovemagicsarah (32k followers), @Nickyjaggers (20k followers), @taraomidi93ra (53k followers) and @Mianoid (31k followers) will host LIVE shopping sessions, between 12-6pm, directly from the space. Brits can watch, interact and shop in real time – in person at Westfield Stratford – or from home.
Key Details:
IRL Pop-Up Dates: 27th – 29th March 2026 (Friday–Sunday)
Location: Westfield Stratford, GE02 The North Gallery, Ground Floor
Hours: 11:00 – 18:00 daily
Special Offers: Additional 10% off purchases available to shoppers during the in-person pop-up experience, in addition to the SPRING10 discount code and up to 50% off in-app sale
TikTok Shop In-App Spring Sale: 25th March – 2nd April 2026
During the Spring Sale, shoppers can also score huge discounts on viral TikTok favourites, including Wonderskin’s iconic Lip Stain Masque, Medicube’s Zero Pore Pads – which shot to #1 on TikTok Shop UK following their US success – and Dr. Melaxin’s Cemenrete Calcium Multi Balm, which is consistently ranked among the top three beauty products on the platform.
The in-app Spring Sale doesn’t just cover beauty – major brands across other categories including fashion, home and tech will also be featured, including CROCS UK, Free Soul, QVC UK, Remington UK, Russell Hobbs, and more.
Shark and Ninja alone will host more than 50 hours of LIVE content across the sale, spotlighting Shark’s home and spring cleaning essentials, alongside new launches and trending products including Ninja’s Blend Boss and Shark’s ChillPill.
Other brands involved include P.Louise, Made by Mitchell, and Yass Clean, who are offering LIVE product demonstrations, exclusive deals and real-time interaction while helping shoppers discover viral products and seasonal must-haves on TikTok Shop.
Bridie Gilbert, Head of Campaigns at TikTok Shop UK said: “Spring sale is our biggest shopping event so far this year – but what truly makes it special is the incredible live shopping experiences scheduled. Throughout the sale, shoppers can join interactive live sessions where they can ask questions in real time, see live product demonstrations, and discover exclusive deals. We’re creating an enjoyable, community-driven shopping experience where entertainment and commerce come together seamlessly.”
