Global travel tech brand Flix is the official partner of the UEFA Europa League and UEFA Conference League trophy tour, which kicked off in Nyon this March. The first stop will be London on Thursday 10 April.
An exclusive afternoon event, the open-air fan zone will take over London’s South Bank from 3pm to 7pm (GMT), where football fans will get a chance to get up close with the UEFA Europa League and UEFA Conference League trophies, win tickets to upcoming matches and score limited edition merch items.
Special guest, former England international and two-time UEFA Europa League winner Gary Cahill will make an appearance, giving attendees the chance to meet a football legend.
Visitors can immerse themselves in football history, snap photos with the trophies, and win exclusive prizes.
As part of its partnership with the UEFA Europa League and UEFA Conference League, FlixBus has been entrusted with transporting the trophies from UEFA headquarters in Nyon, Switzerland to the finals. The UEFA Europa League final will take place at San Mamés Stadium in Bilbao, while the UEFA Conference League will be held in Wroclaw, Poland.
The London event marks the first stop on an exclusive European trophy tour, with its next stop to be announced in the coming weeks.
With both competitions now in the quarter-final stage, British clubs remain in contention for glory. Tottenham Hotspur will face Eintracht Frankfurt, Manchester United take on Olympique Lyonnais, while Rangers go head-to-head with Athletic Bilbao.
Meanwhile, in the UEFA Conference League, Cahill’s former club, Chelsea, will battle Polish side Legia Warsaw for a place in the last four.
Guy-Laurent Epstein, Co-Managing Director, UC3 said: “We’re excited to see Flix – a company committed to connecting communities across Europe through sustainable shared transport – helping bring the magic of European football to fans far and wide. As part of the UEFA Europa League and UEFA Conference League Official
Trophy Tour Driven by FlixBus, two of Europe’s most prestigious club trophies will be on the move – bringing fans closer to the game they love.”
The partnership between Flix and UC3 the competitions is built on shared values and a mutual commitment to sustainability and accessibility across Europe.
Flix promotes greater accessibility to matches by offering affordable travel options via trains and coaches to most of the participating cities while reducing the environmental impact of travel through collective transport.
FlixBus operates an extensive, affordable coach network covering 80 UK destinations and over 3,000 locations across Europe, while its FlixTrain services offer further sustainable travel options in Germany.
Alexander Schlüter, VP Marketing & Customer Product at Flix said: “At last we can reveal the UEFA Europa League and the UEFA Conference League Trophy Tour is coming to London, kicking off an unforgettable journey across Europe! This event will be a celebration of football, with some amazing surprises in store. Through our partnership with UC3, we offer fans comfortable and convenient travel by coach as they cheer on their teams, get closer to their passion and create lifelong memories.”
“At last we can reveal the UEFA Europa League and the UEFA Conference League Trophy Tour is coming to London, kicking off an unforgettable journey across Europe! This event will be a celebration of football, with some amazing surprises in store. Through our partnership with UC3, we offer fans comfortable and convenient travel by coach as they cheer on their teams, get closer to their passion and create lifelong memories.”
