Toblerone is offering the public the chance to take its brand-new diamond chocolate ‘Truffles’ from behind a secure vault in a faux-jewellery store in central London, from 28th to 30th September 2023.
Famous for its iconic pyramid shape throughout its 115-year history, Toblerone Truffles marks the first time that the brand is expanding into a new, diamond shape.
The new luxurious diamond-shape chocolate has a smooth, velvety truffle centre with crunchy bits of nougat and almond.
Paying homage to the precious diamond shape of the new chocolate and drawing inspiration from the high-stake jewellery heist of Hatton Garden, The Toblerone Diamond Truffle Vault experience offers members of the public the chance to get their hands on the gold wrapped diamond truffles… but only if they can crack the code to the vault.
Amongst the designer boutiques of Mayfair and just a few doors down from one of the city’s landmark luxury department stores, the experience is like walking into a high-end jewellery shop with maximum security protecting the precious chocolate jewels.
The store is open from Thursday 28th to Saturday 30th September 2023, with entry on a first-come-first-served basis.
Claire Kamara, Junior Brand Manager at Toblerone comments: “Toblerone Truffles is an exciting move for us, it’s the first time our much-loved nougat filling has been inside any other shape than a pyramid. We wanted to treat this precious chocolate like a precious diamond and are excited to see Toblerone fans take on the vault to claim the sweetest jewels of all – Toblerone Truffles.”
The Toblerone Diamond Truffle Vault will be open to the public daily from September 28th to 30th (10am – 6pm), located at 189 Piccadilly, London, W1J 9ES.
