As with anywhere in the world, the UK mobile gaming market is continually expanding. Moreover, mobile gaming apps have become the engine powering the ever-increasing app revenues. This article provides a detailed report of the 2023 mobile gaming statistics and insights to help you understand the UK market. We’ll cover several topics including the number of UK mobile game publishers on Google Play, the number of games they’ve released, and how these British games have performed.
How many mobile game app publishers are in the UK?
There are roughly 3,030+ UK game publishers on the Google Play store out of a total of 193,860 game publishers available on the platform. Some of the biggest mobile game publishers from the UK include ZeptoLab, Cartoon Network, Kwalee, TutoTOONs, Gismart, Ace Viral, BoomBit Games, EMEA, MDickie, and First Touch Games Ltd.
Overall, about 2% of the mobile game publishers on the Google Play store are British. These UK game developers have contributed over 9,600 games on the Google Play store, out of the 537,650+ games on the platform. That ranges from apps released by top mobile casinos to simple free-to-play games. The top mobile games launched by UK developers on the Google Play store based on download include Woodoku – Block Puzzle Games, Puzzle Game, Archer Attack 3D, and Tripple Tile: Match.
How many mobile gaming apps from UK publishers are available on Android and iOS?
About 51% of the entire mobile game app delivered by developers in the United Kingdom is accessible through iTunes and Google Play Store. Overall, the game developers put more effort to avail their games on both stores more often than the average software developer with 26%.
How do British mobile app publishers monetize their apps?
Approximately 8% of the game apps published by UK developers on both Android and iOS platforms are paid. That’s a higher value of the paid mobile applications compared to the 1 million+ apps available on other platforms.
About 20% of the gaming apps by UK publishers include adverts. However, that’s a lower value compared to the rest of the world, where 37% of the apps have ads. Additionally, 11% of the applications designed by UK publishers are monetized through the in-app payment system, 4% higher than the global average.
Common app permissions requested by UK mobile gaming apps
Most United Kingdom game publishers request permission to access different features, functionality, and data on your mobile device including:
– Internet access
This permission makes it possible for the game app publisher to develop network sockets and custom protocols in their apps. That gives the developer the ability to send and receive data through the internet when using the app. 100% of UK mobile game apps request this permission.
– Network information access
This permission helps app developers to view information about the network connections, including things like the existing networks and the ones that have connections. 100% of UK gaming apps use Network Information Access permission.
– Phone sleep mode prevention
This permission gives the app the ability to stop the phone they’re running on from going into sleep mode. That’s great for gaming apps as they require the users to interact with the device for extended periods of time.
