The role of innovative customer services is growing day by day – and to increase customer loyalty and brand awareness, UX has to be superior. Users with a high probability will refuse to use the digital product of their favourite brand if it is misunderstood, or not comfortable in the process of interaction.
PNN Tech developer always treats on the same footing as design and coding
UX design service at PNN Tech is a separate service and part of full-stack software product development. Moreover, UX always aligns with UI design. Both elements are unique in their approach and allow for achieving different goals, but one without the other cannot make your product comfortable for the end user.
It all confirms the significance of user experience qualitative implementation. However, the questions of how to make collaboration with IT vendors efficient and avoid common mistakes along the way are still here. In this post, we will dwell on addressing both concerns to help you understand the specifics of UX projects better.
Why does UX matter?
Statistics claim that every $1 of investments in UX returns $100, with an indication of ROI of 9,900%. The most straightforward feature is UX responsiveness: according to surveys, around 40% of website visitors would rather end up engaging with content due to the low speed of images’ loading. Moreover, 89% of users confessed they would never get back to a malfunctioning user experience, regardless of what brand possesses it.
User experience is undoubtedly the indicator on which the customer company is aimed. It rests on any feature and solution of your digital product (mobile application, web application, website or desktop application)
UX and UI design services: how to differentiate?
PNN Tech provides services as a UX service design agency. We have several designers who specialize in designing applications and software for business, entertainment, daily utilities, etc. To continue, we want to make clear the difference between UI and UX design services.
- UI (user interface) is more concentrated on how a site looks. It is aesthetically pleasing and has easy-to-read fonts and is pleasant to view. Experienced designers use visual perception as a tool to focus users’ attention. This is where the UX link is located, where the point of intersection is the intuitive interaction with the product.
- Respons,ive UX (user experience) is more about how users feel in the hands of the user. Location of the application/site, its structure and functional content on the visible screen.
For instance, the customer wants a multifunctional application for the business of analysts. Such a product will contain a lot of data that will transform into graphs and statistics. However, the bad UX is putting all the variability on one screen without categorizing the available solutions. The future user just does not understand and will be afraid of such a flow of information on the screen of the smartphone. Responsive UX will put everything in place so that the user feels free to act and intuitively navigate the features of the product.
What does usually come with UX design services?
A multitude of UX services can be divided into 3 main categories:
- By dwelling deeper into market research, you obtain essential information on who your potential clients are and what their needs and expectation imply. Under the responsibility of UX, researches are surveys and tests dedicated to in-depth audience investigation.
- This group of services presupposes answering questions on how research findings can be applied in the most efficient way. Therefore, strategy experts allow companies to see a bigger picture of how insights can be turned into tangible solutions.
- Here, experts approach an actual design of your digital product, taking into consideration all previously gained knowledge.
PNN Tech is an experienced company that has developed over 1000 projects, among which have created products with a responsive and stylish design that receives the high response from users. Among our user experience design services:
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Main processes of user experience services: how not to overlook the importance of each?
Generally, the following stages are mandatory for UX design agencies to complete:
- Research. The process starts by discussing short- and long-term needs and examining of potential clients’ expectations and concerns.
- Wireframing. Then, with all the insights of the target audience, comes designing the core features of the future digital product on paper.
- Prototyping. As the name implies, designers are working on creating prototypes, so-called dummies, for further testing.
- Creation. Specialists begin drawing your application. In a team with the developers, designers consider the technical possibilities of implementing design ideas, the possibility of equipping the product with animated elements and the introduction of graphics.
- Testing. The main objective at this stage is to find out whether ideas drawn on paper or MVP will efficiently function in end-user hands.
- Refining. Usually, some updates and refinements are needed to move forward. After the work is done, other testing iterations are implemented.
- Launch. After the release, we keep a closer lookout for performance. Chances are, you will need further enhancements or a full audit in case of changing business specifics or current objectives.
PNN Tech is a reliable UX UI designer
At PNN Tech, we are always willing to help you by sharing tips on UX design services or increasing the responsiveness of mobile apps, software, and website. We know how to make them appealing and address both good-looking and incredibly feeling aspects. If you need to conduct digital transformation effectively, do not hesitate to contact us by filling out the form: https://pnnsoft.com/services/DesignDevelopment
