Veolia Camden partners with local primary school to reduce local fly-tipping rates ▁▁▁ Veolia has partnered with Rhyl Community Primary School’s eco-leaders to reduce fly-tipping in the local area. Four posters designed by students and chosen by Veolia and Camden Council representatives have been installed at local fly-tipping hotspots to combat the illegal dumping of waste. ▁▁ Veolia’s Eco-Leaders programme is offered to schools across the country to facilitate student-led environmental projects creating lasting change within their local community. It is designed to empower students with real-world project management experience, developing employability skills as well as improving their local environment. Responding to DEFRA’s recent announcement that fly-tipping is at a record high, Rhyl Community Primary’s Eco leaders observed fridges, sofas, and even an exercise bike illegally dumped in the area around their school. Veolia developed workshops for these eco-leaders to help them achieve their goal of reducing fly-tipping in the local area by 25%. The students of Rhyl Primary School were asked to write a persuasive letter to the residents of Kentish Town, with 555 copies distributed to households. The latest development in this project is the installation of four new posters designed by the students, selected by Veolia and Camden Council representatives. The posters have been strategically placed at fly-tipping hotspots identified by the students themselves in the area around the school. Residents are asked to do their bit to support Rhyl’s eco-leaders by reporting fly-tips when they see them with Camden’s Love Clean Streets app, which automatically notifies Veolia’s street cleansing team to clear the fly-tip. Andrew Reidy, General Manager at Veolia Camden, said: “We are proud to partner with Rhyl Community Primary School’s eco-leaders in their new approach to tackle fly-tipping. Our teams clear over 50,000 fly-tips in the borough every year and we are grateful to all the residents that help by reporting them for clearance. The students’ creative designs and dedication to this project demonstrate that when communities work together, we can make a real difference in keeping the streets of Camden clean.” Councillor Adam Harrison, Cabinet Member for Planning and a Sustainable Camden, said: “Fly-tipping is one of the biggest blights impacting on our residents, who are rightly angry at people who dump rubbish in our communities. That’s why we take tough action against people and businesses who fly-tip and litter in Camden. “We also continue to inform and educate our residents and businesses on what fly- tipping is and how to correctly dispose of their waste. This great project by pupils from Rhyl Community Primary School is a marvellous example of education in action. “We invest around £6 million a year into cleaning the streets in Camden, and we will continue to do all we can to clamp down on bad behaviour and work with our residents and communities, like Rhyl Community Primary School, who want to look after our residential areas and high streets. “We also run our popular Love Clean Streets app. This helps us remove 99% of fly tips within 24 hours, and often more quickly than this. Anyone can also report litter, dog mess, and graffiti – and more.” ▁▁▁ ABOUT VEOLIA Veolia’s ambition is to become the benchmark company for ecological transformation. With nearly 218,000 employees on five continents, the Group designs and deploys useful, practical solutions for managing water, waste and energy that help to radically change the world. Through its three complementary activities, Veolia contributes to developing access to resources, preserving available resources and renewing them. In 2023, the Veolia group served 113 million people with drinking water and 103 million with wastewater services, produced 42 terawatt-hours of energy and recovered 63 million metric tons of waste. Veolia Environnement (Paris Euronext: VIE) generated consolidated sales of €45.3 billion in 2023. www.veolia.com ▁▁▁ CONTACTS Millie Brooke, Lead External Engagement Officer – Camden & Westminster Tel. 07944 886 293 email [email protected] Caption: Photo of Rhyl Primary school children holding the posters they designed and pointing to a fly-tip on the street in front of their school. 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