Very, the online fashion retailer, has partnered with adidas to launch an exclusive pop-up café in the heart of Covent Garden. Fusing fashion, sport, and coffee culture, the experience celebrates the effortless versatility of athleisure this autumn.
The adidas Sportswear range embodies a coffee theme through autumn staples, pieces in a rich palette of espresso and neutral tones, including sweatshirts, leggings, and winterized zip-up track tops, alongside caps and beanie hats. Designed to carry you seamlessly from the gym to the office, from call to café, and everywhere in between, the range is a perfect blend of sport and style. The two-day experience will take place at FILTRD, a newly opened café in the heart of Covent Garden that’s already taking social media by storm.
Taking place on 16th-17th October, guests that purchase a coffee from the space will receive a miniature flower bouquet, a curated lookbook, and a peel-and-win coffee cup with the chance to win exclusive prizes.
Visitors are encouraged to explore the adidas Sportswear range up close, capture floral-filled photo moments, and shop instantly via interactive QR codes throughout the venue.
The immersive space will bring together café culture, florals and fashion, and guests can expect a content-worthy floral installation by Lover Girl flower studio, accompanied by a live DJ, in this laid-back luxury setting.
“At Very, we’re passionate about connecting our customers with brands we know they’ll love and showcasing style in everyday life,” said Jessica Myers, Chief Customer Officer at Very. “Coffee Haus brings that to life – blending fashion, culture, and community in a way that celebrates the versatility of modern athleisure.”
The activation will take place on Thursday 16th and Friday 17th October, offering exclusive previews, photo moments, and, of course, great coffee.
Event details:
Location: FILTRD, 51-53 Shelton St, London WC2H 9JU
Open: Thursday 16th 08:30-18:00 and Friday 17th October 08:30 – 18:00
