Viral TikTok brand Love, MeMeMe celebrates its launch into ASOS last night at Shoreditch’s Famous Ballie Ballerson

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Gen Z self-care brand, Love, MeMeMe hosted a festival-themed party last night to celebrate their launch with ASOS.

The event took place at Shoreditch’s famous ball pit cocktail bar, Ballie Ballerson, where a whole host of TikTok & Instagram talent descended on the venue.

Leader of the ‘Me Movement’ and British singer-songwriter, Mae Muller, was also in attendance, as well as TikTok sensation DJ Lilli, who soundtracked the evening.

Helping their attendees to get hot girl festival-ready, a whole host of self-care stands took part in the event, including Glaize, who create made-to-measure gels here in the UK which are toxin-free and vegan.

Speaking on their launch into ASOS, Love, MeMeMe Founder, Rebekah Hall said:

“ASOS is the home of the Gen Z customer and there is no better place for Love, MeMeMe to expand its audience of self-care devotees. The event last night was the perfect opportunity to celebrate this launch and we can’t wait to see our products in ASOS later this month!”

The full range of Love, MeMeMe products will be available on www.asos.com later this month.