The Wizarding World is recognised as one of the world’s best-loved franchises, representing a vast, interconnected universe which touches all aspects of fans’ lives. From 12th July, fans are invited to journey through the memories of the 10 years spent creating filmmaking magic in a display of behind-the-scenes images, never before seen in one place. Housing hundreds of iconic photographs, the Harry Potter Photographic Exhibition will take fans behind the camera during key moments in the film series, from Harry’s first journey from Platform 9 ¾ (one of many iconic moments from the first film, which this year celebrates its 20th Anniversary) through to the Battle of Hogwarts from the final film in the series.
Located in Covent Garden, the brand-new attraction will showcase hundreds of exclusive images never before seen together. Fans will discover areas inspired by the Ministry of Magic and Platform 9 ¾. The Exhibition will also showcase how the magic lives on in the Muggle world with areas dedicated to Harry Potter and the Cursed Child and Fantastic Beasts.
After taking in the behind-the-scenes imagery, fans will be invited to strike a pose themselves in a number of green screen photo opportunities. Fans will be able to pose just like Harry and his friends, using green screen technology, to ride a broomstick over London. Aspiring witches and wizards can put on a Hogwarts robe, climb on to a broomstick and see how Harry and his friends were made to fly. For the first time ever, fans will even be able to pose for their very own Ministry of Magic Identification Card. Souvenir photos and videos of their adventures will be available to purchase in a variety of packages.
The Photographic Exhibition will also be home to London’s only bottled Butterbeer bar! Fans can enjoy the wizard’s drink of choice served in a souvenir tankard at the exhibition’s Butterbeer bar or take a bottle away to enjoy at home. Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films. Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavour fans know and love. The unique blend of top-secret ingredients makes bottled Butterbeer a must try for any aspiring witch or wizard.
Fans will enter the Butterbeer bar, a space inspired by the medieval Butterbeer label, and be invited to take a seat inside a Butterbeer barrel or a copper brewing tank to enjoy their refreshing wizarding drink and treats inspired by the wizarding world.
The experience will end with a gift shop packed full of fan-favourite products including house robes, character wands and bottled Butterbeer.
The Harry Potter Photographic Exhibition, including the bottled Butterbeer Bar, will open to fans on 12th July.
