Wasabi, the UK’s leading Sushi and Bento brand, is cranking up the heat with its Flaming Korean Fire Chicken firetruck tour – and it’s kicking off in London at Reuters Plaza, Canary Wharf (E14 5AJ), on Tuesday 23rd September, from 12pm. The fiery celebration marks the launch of Wasabi’s spiciest product yet, available now in restaurants and supermarkets nationwide.
Londoners can get their hands on one of 1,000 free bowls of Flaming Korean Fire Chicken with rice, put their spice tolerance to the test with the interactive Hot or Not button, and enjoy fiery games, music, and plenty of photo-worthy moments. Expect a blaze of flavour, fun, and fiery challenges as Reuters Plaza transforms into a must-visit hotspot for spice lovers.
Tender red-flamed chicken coated in Wasabi’s signature fire sauce with red peppers and crisp Asian slaw, served with fluffy rice, makes this dish a must-try for spice enthusiasts.
Henry Birts, Chief Executive Officer at Wasabi, said: “Our Flaming Korean Fire Chicken is our spiciest creation yet, packed with heat and flavour that’s fun to try. The firetruck tour is a great way for fans to get a taste, take on the challenge, and enjoy a little fiery fun with friends.”
Quick, tasty, and full of heat, the Flaming Korean Fire Chicken is already heating up Wasabi restaurants nationwide and is also sizzling on supermarket shelves across Sainsbury’s, Morrisons, Co-op, and Tesco[1]. Whether you’re grabbing a take-home meal or enjoying a hot bento in-restaurant, the firetruck tour is the perfect way to celebrate the launch and join in on the fun.
Don’t miss your chance to grab one of 1,000 free bowls, see the firetruck, take the ‘Hot or Not’ challenge, and share your reactions. Turn up, taste the heat, and let Wasabi fan the flames of flavour!
