West Ham United and football streetwear brand NIVELCRACK have today launched a bespoke fashion capsule collection as east London meets Seoul in a collaboration that champions football, culture and streetwear.
West Ham United, a Club steeped in history and one of world football’s most storied teams, becomes the first Premier League football team to launch a licensed fashion collaboration with the South Korean football-inspired streetwear brand.
NIVELCRACK is a Seoul-based brand and creative studio specialising in the intersection of football and fashion. They draw inspiration from football culture and interpret it through their own unique lens to create high-quality products and content.
As East End culture combines with Korean fashion, the range brings together West Ham United’s iconic crossed Hammers with NIVELCRACK’s monogram logo. The range is inspired by the Club’s industrial heritage and NIVELCRACK’s contemporary creative interpretation, while subtly connecting east London and Seoul, two cities shaped by industry, community and evolving cultural energy.
The capsule collection, which is available online globally site, includes tees, a sweatshirt, a scarf, socks, a cap and a bag, creating a range that accomplishes style for everyday wear, not just on matchday. To pay tribute to the Club’s hardworking east London spirit, the range includes a workwear jacket – a first for NIVELCRACK – celebrating West Ham United’s ironwork origins.
The range is available to order from today, following an exclusive launch event on Saturday in Seoul that was attended by more than 50 Korean Hammers, the Irons Official Supporters Club in South Korea.
West Ham United, Executive Director, Nathan Thompson said:
“This landmark collaboration with NIVELCRACK marks West Ham United’s commitment to showcase our culture, heritage and history to a global audience. The apparel and fashion space has become synonymous with football culture around the world, so this collaboration marks a strong opportunity for West Ham United to be at the forefront of the space to engage new supporters and our ever-growing global fan base.”
Shinjae Lee, Founder of NIVELCRACK, said:
“NIVELCRACK is rooted in football culture, shaped by the fans who make the game what it is. Collaborating with West Ham United, a club defined by its passionate support, brings deeper meaning to this project. We set out to create lifestyle pieces that fans can wear on and off the pitch, celebrating their passion while introducing the club’s identity to a wider audience.”
The full West Ham United x NIVELCRACK collection can be purchased by visiting either the Club’s Online Store or NIVELCRACK’s website.
